Brand Preference Analysis using Unsupervised Language Models

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You are expected to assume the role of a brand manager of any one firm and perform brand

preference analysis. For the analysis, extract relevant data of three firms. Treat one of them as a

focal firm and the other two as competing firms. Analyse customer behaviour patterns and present

your recommendations for the management of the focal firm. You are expected to use at least 250

reviews of each selected firm (not more than 1 year old review data). You may choose 3 different

firms or 3 different units of the same firm. e.g., Taj hotel reviews across 3 different cities or reviews

of 3 different hotels. For collecting recent review data, you are allowed to take external help (publicly

available crawler scripts, scripts from your group members or batchmates). The actual data analysis

scripts and report must be prepared based on your own original work.

Prepare a report – in not more than 12 pages, excluding title, references, and appendix – outlining

the steps you have followed while performing customer preference analysis. You can explore

different text analysis approaches (e.g. sentiment analysis, emotion analysis, cluster analysis) in

addition to topic modelling to understand customer behaviour and preferences. You should explain

your modeling, parameter tuning and model selection and evaluation steps clearly.

Your submission should include the actual data sets used for the analysis, data analysis report, along

with all the scripts/dashboards/programs used as part of the analysis.

Datasøgning Big Data Sales Research Datavidenskab

Projekt ID: #37824463

Om projektet

7 bud Remote projekt Aktiv 2 uger siden

7 freelancere byder i gennemsnit ₹10110 timen for dette job

nrajuu07

As a seasoned brand manager, I understand the critical role that customer preference analysis plays in shaping the success of a brand. In this proposal, I will outline a comprehensive approach to perform brand preferen Flere

₹20000 INR in 7 dage
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EXxpertservices

With over [X] years' experience in Data Mining and Data Science, I'm confident on my ability to deliver an exceptional Brand Preference Analysis using Unsupervised Language Models for your firm. Not only do I possess a Flere

₹7000 INR in 7 dage
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janita24

Hi Mrinal S., Good evening! My name is Jane a skilled Statistician with skills including Research, Data Science, Data Mining and Big Data Sales. I have over 5 years in tutoring data analysis and statistics. Having c Flere

₹7770 INR in 4 dage
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balan1585

Report Outline for Brand Preference Analysis 1. Introduction Concise statement of the analysis objective. Brief identification of the focal firm and competitors, highlighting their market positions. 2. Data Collection Flere

₹10000 INR in 7 dage
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Shyama19

I have carrying three year of experience as data analyst and work with a different type of projects like time series analysis, time, series forecasting and having great knowledge of Python , SQL, data, visualisation, S Flere

₹7000 INR in 7 dage
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habdulazeez

Dear prospective client I am an experienced researcher and a dedicated virtual assistant, I am confident in my ability to handle your brand preference analysis project skillfully. My proficiency in research and data a Flere

₹12000 INR in 7 dage
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AlexNdungu

Hi Mrinal S, as a data scientist specialized in data mining and research, I'm well-capable and deeply enthusiastic about taking your brand preference analysis project to new heights. I am skilled in employing various t Flere

₹7000 INR på 1 dag
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