Slide 4 Marketing Campaign
To help us promote the new food truck we would require the food truck to have a custom Believer Vegan wrap (estimated @ $6000 from roadrunnerwraps). Custom packaging for our products coming from Custom Boxes Market would cost an estimated total of $12000. The custom packaging increases brand awareness and generates new curious customers. We would also integrate a new mobile ordering app to decrease wait times at the food truck. The app estimated yearly cost is $2500 from Jungleworks. We would use them initially to gauge customer satisfaction with it so one year is what’s been determined to be a good trial period before renewing the service. The app would also allow us to track inventory so we could know when to offer deals for products that aren’t selling as fast or when to increase inventory of products selling faster. The last piece to our promotion is a professional designed website that would allow us to post deals/sales, truck locations, wait times and product availability. Estimated total $10000.
* Must be at least 3 minutes long with pictures and voice
* This is a group assignment my portion is marketing the business food truck
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