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Menulis brief proyek yang efektif sangat penting agar Anda bisa mendapatkan proposal yang berkualitas dan memastikan pekerja lepas (freelancer) memahami apa yang Anda butuhkan. Berdasarkan praktik terbaik (dan melihat brief yang sedang Anda tulis di layar, yang omong-omong, sudah sangat bagus!), berikut adalah panduan langkah demi langkah untuk menyusunnya: ### 1. Judul Proyek yang Spesifik dan Jelas Jangan gunakan judul yang terlalu umum seperti "Butuh Bantuan Pemasaran". Gunakan judul yang langsung merangkum peran atau hasil akhir yang Anda inginkan. * **Contoh yang baik:** *"Sendy EDM Campaign Specialist"* (seperti yang Anda gunakan). ### 2. Latar Belakang dan Konteks Singkat Berikan gambaran singkat tentang bisnis Anda dan mengapa proyek ini ada. Freelancer perlu memahami "gambaran besarnya" agar pekerjaan mereka sejalan dengan tujuan brand Anda. * *Misalnya:* "Saya mengelola beberapa merek yang mengandalkan pemasaran email dan membutuhkan spesialis untuk menjaga kelancaran kampanye." ### 3. Ruang Lingkup Pekerjaan & Tugas Spesifik (Scope of Work) Ini adalah inti dari brief Anda. Gunakan poin-poin (bullet points) agar mudah dibaca. Jelaskan dengan detail apa yang harus mereka kerjakan sehari-hari. * **Sertakan:** Platform yang akan digunakan (mis. Sendy, Mailchimp), jenis pekerjaan (membuat *template*, membersihkan daftar email, dll.), dan aset apa saja yang akan Anda sediakan (teks, gambar). ### 4. Keahlian dan Pengalaman yang Dibutuhkan Sebutkan dengan jelas perangkat lunak (*software*), bahasa pemrograman, atau keterampilan spesifik yang wajib dikuasai. Jangan biarkan freelancer menebak-nebak apakah mereka memenuhi kualifikasi Anda. ### 5. Kriteria Keberhasilan (KPI) Jelaskan bagaimana Anda akan mengukur performa mereka. Jika pekerjaan tersebut berkelanjutan, freelancer yang profesional akan sangat menghargai kejelasan ini. * **Contoh:** "Kita akan memantau *open rate*, CTR, rasio *bounce/spam*, dan pendapatan per email." ### 6. Waktu, Zona Waktu, dan Logistik Beri tahu mereka kapan pekerjaan harus diselesaikan atau seberapa sering mereka harus melapor. Jika Anda membutuhkan mereka untuk online pada jam tertentu, sebutkan zona waktu Anda secara eksplisit. * **Contoh:** "Saya berbasis di Manila (waktu Filipina) dan lebih suka berkolaborasi di zona waktu yang sama." ### 7. Instruksi Pengajuan (Opsional tapi Direkomendasikan) Untuk menyaring pelamar yang tidak membaca deskripsi dengan teliti, tambahkan instruksi khusus di akhir brief. Misalnya, "Sertakan kata 'Email Ninja' di awal proposal Anda" atau "Tolong lampirkan 2 contoh *template* email yang pernah Anda buat." --- **Tips Tambahan:** * **Gunakan Format yang Bersih:** Paragraf yang panjang membuat orang malas membaca. Gunakan pemformatan teks tebal (**bold**) dan daftar (seperti yang Anda lakukan di layar Anda) agar bagian-bagian penting menonjol. * **Jujur dan Realistis:** Jangan menjanjikan pekerjaan jangka panjang jika Anda hanya butuh bantuan satu kali, dan pastikan beban kerja sesuai dengan anggaran yang Anda tawarkan.
Project ID: 40646279
5 proposals
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5 freelancers are bidding on average $16 USD/hour for this job

As an award-winning full-stack web developer with a strong creative background, I believe I possess the right blend of skills and experience to excel as your Sendy EDM Campaign Specialist. My seven years in the industry have seen me create not only eye-catching websites but campaigns that truly connect with users. Digital marketing - from creating templates to curating lists - has been a significant part of my work, and I have invaluable familiarity with platforms such as Sendy and Mailchimp. In terms of communication, I am bilingual in English and Urdu, ensuring clarity in our instructions and collaborations. Plus, having worked across various time zones - including Philippines- allows me to adapt efficiently to fit your specific logistical needs. Your success is what drives me, as such, I thrive on clear KPIs, such as you've outlined, to ensure our efforts are focused and evaluation is streamlined. This project appeals to my passion for creating engaging digital content that goes beyond aesthetics. It's about connecting with users on a deeper level, using technology they regularly engage with. By choosing me for this project, you'll be getting not only technical expertise but robust creativity and an unwavering commitment to produce results that align closely with your brand's values. Looking forward to the possibility of embarking on this journey together.
$15 USD in 40 days
3.1
3.1

As an accomplished Sendy EDM Campaign Specialist, I am equipped with the necessary skills, knowledge, and extensive hands-on experience with the platform. Throughout my career in academia and software engineering spanning two decades, I honed my craft in email marketing by managing multitude brands that heavily relied on it. Crafting captivating email campaigns is a forte of mine. I possess in-depth understanding of Sendy’s ins-and-outs and have worked diligently to optimize open rates, click-through rates (CTR), bounce/spam ratios, etc. Furthermore, my technical acumen goes beyond simply using Sendy, which allows me to provide a holistic approach to digital marketing for your business. My PhD background in AI comes into play here; I can leverage data insights to design strategies that are not only well-organized but also highly effective. Moreover, my CTO position at an AI startup gave me a unique vantage point on driving commercial value out of sophisticated technologies such as CRM integrations and Analytics Platforms - bringing end-to-end solutions. In terms of logistics, I am based in the same time zone as you are -- which ensures easy communication and prompt responses. With diligence and professionalism in mind, client satisfaction is always at the forefront of what I seek to achieve. Choose me for this project and expect nothing less than exceptional execution that will elevate your email marketing commendably!
$15 USD in 40 days
0.0
0.0

"Your brief currently contains a guide on how to write a brief rather than the scope itself - I think the wrong text got pasted. No problem, here's what I'd need to know. What matters most with Sendy: it sends through Amazon SES, so deliverability is governed by your SES account health, not by Sendy. SES suspends accounts above 5% bounces or 0.1% complaints, and most Sendy setups I inherit are one bad import from that line. That's where I'd start. What I can take on: 1. Sendy install or audit - configuration, cron jobs for scheduled sends, SES credentials and region, bounce and complaint handling via SNS so hard bounces auto-remove. 2. Domain authentication - SPF, DKIM, custom MAIL FROM for proper alignment, and DMARC. Gmail and Yahoo have required DMARC from bulk senders since 2024; without it your inbox rate is capped however good the campaign is. 3. List hygiene - de-duplication, invalid and role addresses removed, suppression lists, re-engagement segments. 4. Campaign build - responsive templates tested in Gmail, Outlook and Apple Mail, plus scheduling and reporting. Three questions: how many brands and lists, roughly what monthly volume, and is Sendy already installed or does it need setting up? I've run email infrastructure since 2015 - SES, PowerMTA, Postfix, DNS, deliverability. Happy to start with a paid audit so you can judge the work before committing to ongoing hours."
$15 USD in 20 days
0.0
0.0

TABALONG, Indonesia
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