I need a seasoned copywriter with prior experience (a) in the fashion & accessories market AND (b) social selling to evaluate my proposed taglines and product descriptions and possibly generate alternatives for FB and IG ads jewelry collection aimed at Chinese- and Japanese American females, ages 25-55. The taglines will be for the following sub-segments:
- Chinese-American females, ages 25–39 (IG)
- Japanese-American females, ages 25–39 (IG)
- Chinese-American females, ages 40–55 (FB)
- Japanese-American females, ages 40–55 (FB)
The Chinese-American ads will run from 1/1/20 to 1/23/20 to coincide with the Chinese Lunar New Year. The Japanese-American ads will run 3/1/20–3/22/20. The respective tag lines and product copy for each ad must remain confidential until the beginning of their campaigns, and the freelancer MUST sign an NDA to ensure confidentiality until those dates. This is non-negotiable.
I will provide a cultural backgrounder for the Chinese-American market segment, but you will have to do research for the Japanese-American segment.
You must provide relevant work examples from the fashion & accessories field written for selling in social media.
You must be either a native English speaker or fully fluent in American English and currently reside in the U.S.