I am looking for someone with good writing skills to write 10 short articles (1 MS word page long written in Arial 10-11) for a website. Each article is targeted to the spa/salon industry so there should be no technical writing involved. The subjects are:
- Branding your spa/salon
- Market position
- CRM: 1 on 1 with your clients
- Cost-effective marketing
- Yearly promotional plan
- How to build effective business relationships
- Who is your target market
- Is the Internet for you? E-commerce effectively!
- Focused advertising: maximizing your investment
- Client retention
For those who'd like to show me an example of what you can do. Here's some helpful information:
For the article about 'branding your spa/salon' what I need is a basic definition of what branding is and how it can affect a spa/salon. Here are a lot of definitions of branding [[url removed, login to view]:Branding]
Here's an article about branding in the spa/salon business
Marketing Versus Building a Brand</A>
They're not the same thing - but it's difficult to do one without the other. We defined brand as “the set of assumptions consumers make when they hear the name of your business... the way they think of your services or products.?? For this report, we&'ll expand a bit more. There&'s a reason you hardly ever hear the word “brand?? *not* followed by the word “recognition??: A business&' brand position determines the way its name is recognized in the community. And because it has this power, it also exerts tremendous power over a business&' ability to recruit clients and staff, and to market services and products.
Considered this way, branding is a precursor to selling (the main objective of marketing), and a marketing plan is part of a branding effort, and vice versa. By definition, anything related to the business that you put out into the marketplace is representative of the business. And while that statement sounds redundant, it bears repeating that anything can influence consumers&' decisions on where to spend their money.
I do have all the sources of information necessary to write the remaining articles.
1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done.
2) Deliverables must be in ready-to-run condition, as follows (depending on the nature of the deliverables):
a) For web sites or other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment.
b) For all others including desktop software or software the buyer intends to distribute: A software installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request.
3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement).