Write an individual report to the organisation in which the following questions are answered.
a) Explain the various elements of the marketing process for your organisation and evaluate the costs and benefits of this organisation adopting a marketing orientation .
b) Describe the macro and micro environmental elements that would influence marketing decisions of your organisation .
c) Outline the segmentation criteria to be used for at least two products in different markets pursued by your organisation and identify a targeting
marketing strategy for one of these products
d) Demonstrate how the buyers behaviour of the products of your business would affect the marketing activities in different market/situations and
proposed new positioning for the product selected in (c) above
Word count: 1800 ( + or – 10%) words
0% Plagarisum and Harvard referencing is required
Strict following of guideline is required .
Deadline 4th Jan., 2013 night .