Panarea Digital, a digital publishing company creating original, enhanced eBooks, is seeking a part-time consultant to manage social media and public relations as we move towards our U.S. launch.
The successful candidate will have a strong communications background, ability to drive both public relations programs with a focus on press, influencers and new media, and lead social media programs. This person is one who has a deep network of connections in the publishing industry, and the nascent “digital” publishing world. They must thrive in an innovative, collaborative team environment and successfully work with various stakeholders and partners in helping to develop a PR and communications strategy for product launches and key announcements.
The role combines PR and Social Media into our corporate communication strategy, and allows space to experiment with platforms to amplify those messages, focused on managing the brand’s reputation online. You will be joining a passionate team of professionals who bring a sense of humor and enthusiasm to their work.
o Partner with Product Managers to advance a positive perception of Panarea Digital as a leading creator of interactive eBooks and e-Content tools and technologies
o Drive proactive/reactive media relations by ensuring critical announcements, launches and partnerships are picked up by key industry press
o Help develop and manage the Panarea Digital blog, corporate Facebook page, Twitter and LinkedIn accounts
o Must be fluent in social media tactics and techniques including blogger relations, content creation/identification, online PR, seeding, and editorial
o Create online discussion on market issues and new products
o Produce blogs, articles and a good variety of content for press and social channels
o Build and maintain relationships with key trade and developer press and social media influencers
o Must monitor and research the wider media on a daily basis to extract relevant content for use in PR and social media activities
o Monitor effective benchmarks for measuring the impact of PR and social media, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
o Minimum 8-10 years of work experience in public relations, community, marketing or a related field
o Experience leading social media initiatives
o A strategic thinker with the ability to deliver on day-to-day tactics
o Excellent written/verbal communication skills and outstanding people skills
o A self-starter with the ability to work independently as well as contribute to the larger team
o Experience in high technology and publishing industry preferred
o A strong understanding of the digital publishing industry and knowledge of key players within the industry
o BA/BS in communications, public relations, marketing or related field
Panarea Digital is a leading developer of enhanced eBooks, educational applications and software tools for publishers. The company enables authors, publishers and content owners to “go digital.” Panarea Digital prepares content for delivery to eReader devices, tablets and smart phones, including the Apple iPad and iPhone, the Barnes & Noble NookColor, and Android devices.
Using our proprietary eReader platform Panarea Digital creates enhanced, interactive eBooks. We provide content localization services, porting of existing content from paper to digital, creation of custom eReader browsers and collaborative e-Reading content tools. Additionally, Panarea Digital offers turnkey solutions on art, animation, audio and QA services.
Panarea Digital is partnering with the world’s largest publishers to develop eBooks and applications that dazzle, delight, educate, and entertain. Clients and partners include: Barnes & Noble, [url removed, login to view], American Express, LeapFrog, Kleenex, Bank of America, Nickelodeon, Budweiser, and DirecTV.
10 freelancere byder i gennemsnit $2515 på dette job
Hi, I am having experience of 6 year in the desired fields but am very confident that i can do better than what other professionals having 8+ year experience can do. Hope to hear from you.