SEO Specialist for Finance Company

Position Summary We are seeking a Search Engine Optimization (SEO) Specialist with Social Networking experience to fill a critical, newly created position in our Marketing department. Reporting directly to the CEO, the ideal candidate will have a proven track record in developing and executing comprehensive SEO strategies, inclusive of on- and off-site tactics, as well as working in a fast paced environment. Essential Duties and Responsibilities • Manage existing Website Tools (Shopping Cart Elite) • Maintain Web properties (including designs, optimization, and conversion elements; optimized internal architecture; and reporting tools). • Review and analyze sites for areas that need to be improved, deleted and revamped. • Prepare detailed SEO strategy reports. • Knowledge of white hat and black hat tactics so as not to run afoul of search engine guidelines. • Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts. • Develop and create electronic newsletters for corporate and facility communications • Performs all other duties as required or assigned in a timely manner Knowledge, Skills and Abilities • Utilize Search Engine Optimization (SEO) techniques • Google Analytics • Wordpress, including basic understanding of PHP • Highly creative with the ability to conceptualize and provide original ideas • Strong sense of design composition and typography • Intuitive understanding of what makes a truly great interactive experience • Ability to collaborate and receive creative direction • Aware of industry trends and marketing opportunities in social media • Ability to work with others • The ability to assess a situation, develop a plan, get approval and run with it Education and Experience • Preferred Bachelor's degree in Graphic Design, Art or related field required. • 1-3+ years of related work experience required. • 1-3+ Experience with Microsoft Office, Excel, Photoshop, FTP Clients, Wordpress (including basic understanding of PHP) and/or SEO tools strongly preferred. • 1-3+ years experience with CSS and HTML • Experience with Facebook, Twitter and other social media channels • Strong portfolio of work that showcases interactive design skills, graphic design skills, typography, and attention to detail.