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About My Legal Academy My Legal Academy is a growth, technology, and AI-focused company serving law firms across the United States. We help attorneys build stronger, more predictable growth systems by combining paid acquisition, intake, CRM, follow-up automation, AI, technology, and conversion strategy. We work with law firms across multiple practice areas, including personal injury, estate planning, immigration, family law, business law, and others. We also run paid acquisition for My Legal Academy itself, generating demand for our programs, services, webinars, workshops, and other offers. We care about one thing above everything else: results. For our law firm clients, that means going beyond clicks and leads and understanding whether campaigns are generating qualified opportunities, consultations, and ultimately signed cases. For My Legal Academy, it means generating qualified attorneys and creating campaigns that contribute directly to revenue and growth. The Role We are looking for an experienced Performance Marketing Manager who can take full ownership of paid acquisition across both My Legal Academy and our law firm clients. This is not a role where you simply receive instructions, launch ads, and report the numbers. We want someone who can look at a business, market, offer, audience, budget, and existing performance and determine: What should we do next to get better results? You will be expected to develop strategies, launch campaigns, analyze performance, identify problems, test new approaches, and continuously improve results. You will have the autonomy to use the platforms, processes, tools, and workflows that help you perform at your best. We care far more about what you achieve and why you made your decisions than about requiring every campaign to be executed through one specific tool or methodology. What You Will Own Paid Acquisition Strategy & Execution Own paid advertising across Meta and Google, including campaign strategy, account structure, targeting, budget allocation, creative testing, optimization, and scaling. You should be comfortable taking a campaign from initial strategy through execution and ongoing optimization without needing a detailed step-by-step brief. My Legal Academy Campaigns Own and improve paid acquisition for My Legal Academy's own growth initiatives, including: • Lead generation campaigns • Webinar and workshop campaigns • Program and service launches • Retargeting campaigns • New offer testing • Lead-generation funnels • Other growth initiatives as they are developed You will work with the broader team to understand our offers and audiences, but you will be expected to bring your own marketing expertise and recommendations to the table. Law Firm Client Campaigns Manage paid acquisition for multiple US law firms across different practice areas and geographic markets. Every client is different. What works for a personal injury firm in one market may not work for an estate planning or immigration firm in another. You will be expected to understand each client's: • Practice area • Target client • Geography • Competitive environment • Budget • Case value • Lead qualification criteria • Intake and conversion performance From there, you will develop and continuously improve the acquisition strategy. Performance Ownership Launching campaigns is only the beginning. You will actively monitor performance, identify underperforming campaigns, diagnose why they are struggling, and determine what needs to change. • Budget reallocation • Audience and targeting changes • Creative fatigue • New creative angles • Offers • Landing pages • Campaign structure • Search terms and keywords • Retargeting • Conversion rates • Lead quality • Cost per lead • Cost per qualified lead • Cost per consultation • Cost per signed case • ROAS and overall acquisition economics We expect problems to be surfaced early, not after weeks of wasted spend. Creative Strategy & Testing You do not need to be a full-time graphic designer, but you need to understand what makes advertising creative perform. • Campaign concepts • Hooks and angles • Ad copy • Offers • Static creative concepts • Video concepts and scripts • Creative testing plans You will collaborate with other team members where appropriate, but creative strategy and performance are part of your ownership of the campaign. Funnels & Conversion Your responsibility does not stop when someone clicks an ad. You should be able to evaluate the full journey from: Ad → Landing Page → Form/Call → CRM → Intake → Consultation → Signed Client You will work with our technology and client success teams to identify where leads are being lost and recommend improvements. If the ads are producing leads but those leads are not converting, we want you asking why. What We're Looking For Strong Paid Advertising Experience At least 2+ years of hands-on experience managing meaningful advertising budgets across Meta Ads and Google Ads. You should have personally managed campaigns, made optimization decisions, controlled budgets, and been accountable for performance. Strategic Marketing Ability We are looking for someone who thinks beyond campaign settings. You should understand audiences, offers, positioning, messaging, funnels, conversion, and customer acquisition economics. When something stops working, your response should be to investigate, develop hypotheses, test alternatives, and find the next opportunity. Ownership This is one of the most important qualities for this position. • Takes responsibility for outcomes • Proactively identifies opportunities and problems • Does not wait to be told what to optimize • Comes to meetings with recommendations, not just numbers • Tests new strategies and ideas • Communicates quickly when something is underperforming • Treats client advertising budgets responsibly • Continuously looks for ways to improve results Analytical Ability You should be highly comfortable working with advertising and conversion data. You should understand metrics such as CTR, CPC, CPL, CPA, conversion rate, ROAS, lead-to-consultation rate, and cost per signed case and know how those metrics influence one another. More importantly, you should be able to turn data into decisions. Strong Communication You will occasionally need to explain performance and strategy to internal stakeholders and law firm clients. You should be able to clearly explain: What happened → Why it happened → What we're doing about it → What we're testing next. Strong written and spoken English is required. AI, Claude & Technology My Legal Academy is an AI-forward company. AI is deeply integrated into how we operate, build systems, solve problems, and serve our clients, and we expect every team member to continue developing their AI capabilities. You do not need to be a Claude or AI expert on day one to be successful in this role. Your paid advertising expertise, strategic thinking, ownership, and ability to drive results are the primary requirements when joining. However, you will be expected to actively learn Claude and other relevant AI tools, stay current with developments in AI, and increasingly incorporate them into your work where they can improve performance, efficiency, analysis, research, creative development, reporting, automation, or decision-making. We strongly encourage the use of Claude and other AI tools when they make the work better or faster. At the same time, we do not believe strong marketing judgment should be replaced by blindly following AI-generated recommendations or forcing every campaign through a single AI workflow. The expectation is that you bring strong performance-marketing expertise and continuously expand it with AI. Over time, you should be comfortable experimenting with new AI capabilities, identifying useful applications for the ads function, and helping the company adopt better AI-enabled ways of working. AI competency can be learned. Curiosity, adaptability, ownership, and the willingness to keep learning are required. Strong Advantages • US legal marketing or law firm lead generation • Personal injury lead generation • Existing experience with Claude, ChatGPT, Gemini, or other AI tools • Experience using AI for marketing research, analysis, creative development, or workflow automation • GoHighLevel • Landing page and funnel building • Conversion rate optimization • Direct-response marketing • Copywriting • Video advertising • Retargeting strategy • CRM and marketing automation • Call tracking and attribution • Working directly with clients • Managing multiple advertising accounts simultaneously
Project ID: 40701008
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59 freelancers are bidding on average $985 USD for this job

Hi You need a Performance Marketing Manager to oversee paid acquisition and optimize campaigns for both My Legal Academy and various law firm clients. I have over two years of experience managing significant advertising budgets, particularly across Meta and Google Ads, and I excel at diagnosing performance issues and implementing effective solutions. I would approach this role by first analyzing existing campaigns, then developing strategies for improvement through: - Campaign audits to identify underperformance - Tailored strategies for each law firm's unique needs - Continuous testing and optimization of ads and landing pages What specific metrics or KPIs do you prioritize for assessing campaign success? Warm Regards Rajkumar V
$750 USD in 30 days
8.0
8.0

As an experienced digital marketing expert with a primary focus on SEO, Google Ads, and Meta (Facebook & Instagram) ads, I've been highly successful in delivering conversion-focused outcomes that align with my clients' business objectives. With over 8 years in the industry, I've garnered expertise in devising complete marketing strategies that drive organic traffic, meaningful conversions, and high ROI. My approach is not about mere launching and reporting numbers but continuous evaluation, agile problem-solving, and targeted improvements. I understand the gravity of your insights-driven Performance Marketing Manager role and how it shapes your growth trajectory. My extensive experience in handling multiple campaigns, understanding diverse audiences and market environments will be especially valuable. Notably, my proven skills in SEO (both local and technical), Google Ads (Search, Display, Shopping & YouTube), as well as Meta Ads (Facebook & Instagram Campaigns) will enable me to manage both My Legal Academy's campaigns and your law firm client campaigns adeptly. Not only can I take full ownership of paid acquisition strategy & execution but I also have deep insights into optimizing results by reallocation of budget, creative fatigue management, crafting effective offers/landing pages and leveraging retargeting strategies among other optimization techniques.
$786 USD in 31 days
6.4
6.4

Hello, I specialize in digital marketing strategies that help businesses build a strong online presence, reach the right audience, and generate meaningful growth. With 10+ years of experience in digital marketing and social media, I can manage and optimize campaigns across SEO, Social Media, Google Ads, Meta Ads, content marketing, and audience engagement. 1. Digital Marketing Support: • Digital marketing strategy & planning • SEO and website optimization • Facebook & Instagram marketing • Google & Meta Ads management • Content planning and social media management • Audience engagement & growth strategies • Campaign performance tracking and optimization • Lead generation and conversion-focused marketing 2. AI Marketing: I also use AI-powered marketing tools to improve content creation, audience research, campaign ideas, keyword research, and content optimization. This helps create fresh content faster while keeping the strategy focused on business goals and audience needs. My focus is on building practical marketing strategies that improve brand visibility, engagement, traffic, leads, and overall online growth. I would be happy to discuss your goals and create a suitable digital marketing strategy. Best regards, Anju RB,
$750 USD in 30 days
6.6
6.6

Hi there, We would approach this as a performance diagnostic and growth-planning engagement across Meta and Google, with attention to account structure, search-term quality, creative angles, and the full path from ad click to qualified consultation. We would also review how lead handling and follow-up may be affecting downstream conversion, then deliver a prioritized optimization plan with clear next actions. One point to confirm is the current tracking and CRM visibility across both My Legal Academy and client accounts. Best Regards, 8veer
$1,460 USD in 7 days
6.0
6.0

Hello, Looking for an affordable with quality ad management that delivers real results? We specialize in Google Ads & Meta Ads (Facebook & Instagram) to help businesses generate quality leads, increase sales, and maximize ROI. With 10+ years of experience, we have successfully managed high-performing ad campaigns across various industries. How We Work: ✔ Google Ads (Search, Display, Shopping & YouTube) – Targeted campaigns for maximum conversions. ✔ Meta Ads (Facebook & Instagram) – High-converting ads with precise audience targeting. ✔ Keyword & Audience Research – Ensuring ads reach the right people at the right time. ✔ A/B Testing & Ad Optimization – Continuous improvement for better performance. ✔ Detailed Reporting & Insights – Regular updates to track progress and ROI. We don’t waste your budget on clicks that don’t convert. Every campaign is backed by data, strategy, and experience to ensure long-term success. Let’s discuss how we can scale your business. Send a message now! Best Regards, NextStep Web Technology
$750 USD in 30 days
6.2
6.2

Hey! I specialize in performance marketing with 9+ years managing Meta and Google Ads, funnels, lead generation, and conversion optimization. I can take ownership of campaigns and optimize toward qualified opportunities and revenue. Here’s how I can help: • Build and optimize Meta and Google campaigns across markets • Analyze lead quality, funnels, CPL, CPA, ROAS, and conversions • Develop creative angles, offers, retargeting, and testing strategies • Optimize campaigns based on consultations, signed cases, and revenue Could you clarify your current monthly ad spend and highest-priority practice areas?
$1,125 USD in 7 days
5.7
5.7

Hello, I can help manage and grow your digital marketing activities with a clear focus on brand visibility, audience engagement, lead generation, and overall business growth. With 8+ years of experience in digital marketing, I have experience managing social media, paid advertising, content strategies, SEO, and performance optimization across multiple platforms. 1. My expertise includes: • Digital Marketing Strategy & Planning • Social Media Management & Content Strategy • Facebook & Instagram Ads Campaigns • Google Ads Campaign Management • SEO & Website Optimization • Audience Engagement & Growth • Performance Tracking & Strategy Optimization 2. AI Marketing: I also focus on AI-powered marketing and search optimization to improve brand visibility across AI-driven search and answer-based platforms. I help structure content so it is easier for AI systems to understand, discover, and recommend. I focus on practical strategies that improve online visibility, attract the right audience, generate quality leads, and support long-term business growth. Let’s connect and discuss how I can help grow your digital presence. Best regards, Raghav RB,
$750 USD in 30 days
5.9
5.9

Greetings! I can take full ownership of your paid acquisition across Meta and Google for both My Legal Academy and your law firm clients. I would develop strategies, launch campaigns, manage budgets, test creatives, and optimize for qualified leads, consultations, and signed cases. I am comfortable analyzing performance, diagnosing issues, and recommending improvements across funnels from ad to client. I have hands on experience managing meaningful advertising budgets, strong strategic marketing ability, and a results driven ownership mindset. I am comfortable with AI tools including Claude and can incorporate them into my workflow. I have experience with legal marketing and lead generation. Let me know your preferred start date and I can get started. Thanks, Revival
$750 USD in 14 days
5.6
5.6

Hi, I’m Maxime, a Google Ads and Meta Ads specialist with 15+ years of hands-on experience in paid acquisition, lead generation, tracking and CRO. I focus on business outcomes, not clicks or cheap leads. I analyze the full journey: Ad → Landing Page → Lead/Call → CRM → Qualified Lead → Consultation → Sale For law firms, I build campaigns around practice area, location, competition, case value and lead quality, then optimize based on qualified opportunities and acquisition economics. My experience includes: • Google Search, Meta Ads and retargeting • Lead generation, bidding, budgets and scaling • Keyword, search-term and audience analysis • Ad copy, creative, offer and landing-page testing • GA4, GTM, Meta Pixel/CAPI and call tracking • Lead-quality, funnel and attribution analysis • CRO recommendations I’m highly analytical and turn data into clear actions: what happened, why it happened, what I changed, and what we should test next. I also use ChatGPT, Claude and other AI tools for research, analysis, creative development and automation, while keeping strategic decisions based on real performance data. I’m comfortable managing multiple accounts independently and taking ownership of budgets and results. I’d be excited to bring this performance-first approach to My Legal Academy and its law-firm clients. Best, Maxime CreatikLab
$1,125 USD in 7 days
5.3
5.3

Hi, Aashiq (Ash) here from Cape Town, South Africa. This project instantly caught my eye, so I had to reach out. I see you’re looking for a Performance Marketing Manager to drive results for My Legal Academy and its law firm clients. Your focus on generating qualified leads and consultations is exactly where I excel. With over two years of experience managing substantial ad budgets on Meta and Google, I’ve helped businesses enhance their ROI through strategic campaign planning and performance analysis. I’m confident I can develop effective strategies and optimize campaigns that meet your goals. I’d be happy to share samples of successful projects I've completed. Based on what you mentioned, here is how we would approach the project: - Assess current performance and identify improvement areas. - Develop tailored strategies for each law firm’s unique needs. - Implement ongoing testing and optimization for maximum ROI. You can count on clear communication and a user-focused solution that’s optimized for performance using the latest technologies. Best Regards, Aashiq
$1,350 USD in 14 days
5.1
5.1

Hi! I’m Akash—a Google-certified marketer with 10+ years of experience scaling performance campaigns across Meta, Google Ads, and GoHighLevel for law firms and B2B growth. • Full Paid Ownership: Strategic execution, creative testing, and scaling for Meta & Google Ads. • Funnel & CRM Optimization: Tracking full lead-to-signed-case economics using GHL, call tracking, and AI-driven CRO. • AI-Powered Execution: Leveraging Claude/Gemini to optimize copy, research, and ad workflows for maximum ROI. Let’s drive real, scalable revenue!
$1,125 USD in 7 days
4.8
4.8

Hi, law firm advertising lives or dies on one thing: leads mean nothing if they don't turn into signed cases. That's the mindset I'd bring to owning paid acquisition here tracking the full path from ad to consultation to signed client, not just cheap clicks. I'd take full ownership of Meta and Google campaigns across My Legal Academy and your law firm clients strategy, targeting, creative testing, budget allocation, and ongoing optimization treating each client's practice area, geography, and case economics as its own problem, not one playbook applied everywhere. I'll monitor performance closely enough to catch underperformance early, diagnose whether it's creative, targeting, offer, or funnel, and bring recommendations proactively. Where leads aren't converting, I'll trace the drop-off across the full funnel and fix it. My direct experience isn't specific to US legal/personal injury marketing, but I bring strong hands-on paid acquisition expertise across Meta and Google, and I ramp up quickly on new verticals. Already comfortable using AI tools in research, creative, and reporting workflows. Portfolio: https://www.freelancer.com/u/Negarishnaz Happy to share a quick mockup based on your requirements once we connect. Best, Negarish
$750 USD in 7 days
3.7
3.7

Hello, I hope you're doing well. I manage paid acquisition across Google Ads and Meta, with attention to qualified leads, consultations, and signed-case economics. I’d review account structure, search terms, creative fatigue, landing pages, and GoHighLevel attribution before setting tests. Could we have a short conversation about your current funnel and lead-quality targets? I’d be glad to explain how I’d prioritize the first optimizations. Thank you, JennyCreation
$750 USD in 8 days
3.4
3.4

Hi, I understand you're looking to improve paid acquisition and lead generation for My Legal Academy, particularly focusing on generating qualified opportunities and enhancing conversion rates. I can help with that. My approach would involve thorough analysis of existing campaigns across Meta and Google Ads, identifying underperforming areas, and using AI tools to develop a strategy that enhances performance. I’ve successfully managed campaigns for a law firm client, where we refined their targeting and creative strategies, resulting in a 30% increase in conversion rates. I'm available to deliver results for $1025 in 15 days. What specific challenges are you facing with your current campaigns that we should prioritize first?
$1,025 USD in 15 days
2.8
2.8

Hello, I mentioned $1,200 because this is a monthly salary-based position. With 8+ years of experience in Web Development, Design, SEO, Digital Marketing, and Lead Generation, I can manage your performance marketing activities with both strategic planning and hands-on execution. I can help with: • Lead generation & acquisition campaigns • SEO & Digital Marketing • Landing page and website optimization • Social media marketing & content strategy • Campaign monitoring, testing & optimization • Conversion and performance tracking • B2B lead generation & audience research • Regular reporting and performance analysis I understand that the main goal is not just traffic, but qualified leads, consultations, and ultimately signed cases. My approach focuses on continuously testing, identifying weak areas, improving conversion rates, and scaling what delivers results. I’m available to work long-term and can start immediately for $1,200/month.
$1,200 USD in 30 days
2.7
2.7

Hi , You need an expert in CRM, Data Analysis, Lead Generation, Advertising, Conversion Rate Optimization, Google Ads, Internet Marketing, Marketing and Marketing Strategy, and I have a tailor-made solution ready for you. Your project brief instantly reminded me of a recent client who faced similar challenges, and I know exactly how to execute this flawlessly for your specific needs. To ensure we hit the ground running, I have three quick questions: Are there any additional technical details or constraints not mentioned in the brief? What is the primary hurdle currently blocking your progress on this? What is your strict timeline for completion? Why trust me with your project? The Record: 250+ Projects. 6+ Years. 100+ consecutive 5-star reviews. The Standard: Zero misses. I don’t just finish the job; I guarantee flawless execution. The Availability: Full-time freelancer, online 9 AM - 9 PM EST. My biggest "heavy-hitter" projects are kept off my public portfolio to protect client confidentiality. Click 'CHAT', and I’ll immediately send over relevant, private samples so you can see the standard of my work firsthand. Best regards, Muhammad Arsalan
$750 USD in 3 days
2.5
2.5

Hello, We're First Page Ranker, and we excel in providing comprehensive digital marketing solutions. With over 8 years of experience, we offer a full suite of services including Google & social media ads, social media handling, and SEO. Check out our portfolio at @FirstPageRanker. Here's our step-by-step approach to your digital marketing needs: ✔Strategy Development: ✔SEO Optimization ✔Content Creation & Marketing: ✔Google & Social Media Ads: ✔Social Media Management: ✔Performance Tracking & Reporting: We are excited about the possibility of collaborating with you and driving your business’s digital success. Let’s discuss how we can take your online presence to the next level. Best regards!! First Page Ranker Team
$750 USD in 7 days
2.8
2.8

Hi, I’m interested in taking ownership of your Performance Marketing campaigns across My Legal Academy and your US law firm clients. I have 4+ years of hands-on experience in Google Ads, Meta Ads, lead generation, conversion optimization, analytics, and performance marketing. I understand that your focus is not simply generating clicks or leads, but improving the complete acquisition journey from ad → landing page → lead → consultation → signed case. I can help with: → Google Ads & Meta Ads strategy, setup, optimization and scaling → Campaign structure, targeting, keyword/search-term optimization and budget allocation → Lead generation, retargeting, webinar and offer campaigns → Ad copy, hooks, creative testing and new campaign angles → CPL, CPA, qualified lead and conversion-rate optimization → Landing page and funnel analysis to identify conversion gaps → Tracking, attribution, CRM and lead-quality analysis → Competitor and market research for different US legal niches → Performance reporting with clear insights, actions and next-test recommendations → AI-assisted research, analysis, creative development and workflow optimization using ChatGPT, Claude and other AI tools I take a data-driven approach and focus on understanding why performance changes, what needs to be tested, and where the next growth opportunity is. I’d be happy to discuss your current accounts, budgets, goals and existing performance.
$1,000 USD in 7 days
2.1
2.1

GIVE ME 30 SECONDS TO SHOW YOU WHY I'M THE RIGHT FIT FOR THIS PROJECT. I successfully managed a performance marketing campaign for a legal tech company, increasing qualified leads by 40% within three months through targeted Meta and Google Ads strategies. With over three years of hands-on experience in managing substantial advertising budgets for law firms, I understand the nuances of each practice area and can develop tailored strategies that drive results. I recognize that your goal is to generate qualified opportunities and consultations. By continuously optimizing campaigns and leveraging AI tools, I will ensure your initiatives contribute directly to revenue growth. I prioritize effective communication and ongoing analysis to ensure long-term success for both My Legal Academy and its law firm clients. I am excited to bring my expertise to your team and drive exceptional results. The difference between an average result and an exceptional one is usually decided before the work even begins. Regards Patrick
$750 USD in 7 days
3.4
3.4

YOU ONLY NEED ONE DEVELOPER WHO GETS IT RIGHT THE FIRST TIME. HERE'S WHY I'M THAT DEVELOPER. I recently helped a client transform their idea into a modern, high-quality digital solution that was both reliable and easy to scale. I'd love to do the same for you and deliver something that's built to perform from day one. My focus would be on driving qualified leads and consultations for law firms through innovative paid acquisition strategies across various platforms. I understand you need someone who can take ownership of campaigns, optimize for performance, and seamlessly integrate all aspects of advertising. With over 75+ 5-star reviews on similar projects and ranking in the top 1% among 75 million users, I bring a wealth of experience in performance marketing and strategic thinking. I'd love to chat about your project! The worst that can happen is you walk away with a free consultation. Regards, Aydon.
$750 USD in 7 days
1.5
1.5

Caloocan, United States
Member since Sep 9, 2026
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