Facebook Ads Expert for Lead Acquisition/Purchase

The project involves an entertainment website, an IQ test. Users can take a free IQ test and receive a limited or full report by purchasing a one-time PREMIUM plan (9.99 - 14.99 EUR). The project is in the launch phase and a strategy is being developed. The project is multilingual (ITA, ESP, ENG) and can be advertised in any geo. Experience is required in: - Meta Ads Management (BM/Ads Manager) - Pixels, events, custom conversions - Multi-geo campaigns and funnel optimization Required Activities - Business Manager / Ads Manager setup and management - Facebook Ads campaign creation and management with conversion objectives - Event tracking via Pixel and custom conversion configuration (test completed + Premium Purchase) - Campaign segmentation by geographic area (e.g., Hungary, Poland, Italy, etc.) with initial testing - Continuous optimization of CPA, CTR, and Conversion Rate - Weekly reporting with key data and optimization suggestions Required Skills - Proven experience in performance marketing and advertising budget management on Meta Ads - Ability to work on multi-step acquisition funnels (e.g., registration → purchase) - Knowledge of Facebook Pixel, events, conversion API, and cross-geo tracking - Ability to analyze data and optimize based on KPIs - Experience with multi-geo campaigns and international markets is preferred Initial Facebook budget: 20 – 200 EUR/day I'm looking for a long-term partnership if the results are positive. Objectives - Minimize the CPA per test completion (guideline target: €0.30–€0.70 in Eastern Europe, <€1 in Tier 1) - Maximize conversion to Premium while maintaining a positive ROI - Gradually scale in the best-performing countries Submit your application with: - Case studies or results obtained from similar campaigns (CPA, ROAS, GEO test) - Brief description of your approach to multi-geo campaigns - Fee and collaboration terms (fixed or per purchase) - We are available for new ideas

Project ID: 39735633