Professional for input on marketing/social media strategy


I am looking for a professional who can answer my questions about and provide insight into my marketing strategy and can give recommendations and also further resources for me to look into. The work should take about 2-3 hours by e-mail.

My project is to create a website / blog about learning a language. It will involve blog articles, videos, podcasts, and a section for additional paid content and booking classes with me. I am trained as a teacher, so I believe I can create meaningful content that's better than most competitors.

I am not looking for generic advice such as "create content that resonates with your audience". I am looking for actionable and specific advice on questions such as these:

- what would your general plan and strategy be for this project? which tools (youtube, instagram, podcasts) would you use and which would you not use?

- how important is youtube for me? I've seen people with success in this niche using youtube.

- how important is instagram for me? I've seen people with success in this niche using instagram.

- would you recommend a more specific niche such as Business German, German for kids or a more general approach?

- how could I improve the podcast listing on iTunes if I am starting from scratch?

- my SEO knowledge is about 5 years old. What has changed, what is important nowadays?

- is adwords / blog marketing still useful, especially given my other prospective means of income (paid content, lessons)?

- how could improve the conversion rate from blog reader to paid subscriber to paying student?

I am not looking for black hat or shady practices or quick fixes. This project will have my name, face, identity on it, so everything must be professional.

If you have experience in this niche or e-learning in general, that would be great.

Evner: Blog Writing, Skrivning, eLearning, Facebook Marketing, Marketing på Sociale Medier

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Om arbejdsgiveren:
( 4 bedømmelser ) Hamburg, Germany

Projekt ID: #19622492

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