I am a retailer of luxury goods catering to HNI segment. I need to write an emphatic email to my customers, touching base with them during this covid situation.
customers are known to me personally, and are living abroad.
my last point of contact may be 1 to 4 years ago.
Below is a guideline of what i am expecting-
Apology - I sincerely apologize for losing touch with you lately.-
Checking in - I hope you and your family are safe and healthy amidst this crisis period.
current situation -being emphatic
Subtle justification to not being in touch/state of mind -
Hopeful - hoping to have the situation under control and world to heal
Information/ Concerned/ Personal - I wanted to write to you and let you know that I along with my family, the production team at the factory, and the office along with their families are keeping safe.
Work information - On the work front, things we are operating with a small but well-equipped team who are staying on-site in order to be able to execute urgent orders successfully.
trip to us - I remain hopeful for the world to heal quickly from this situation and look forward to being in the US in August
Conclusion - thanks/ best wishes etc
Please redraft the email, using your best skills and the hint points above.
The points can be combined , deleted or rephrased entirely,
please review it carefully and have an emotional but professional angle to it.
It needs to end on a happy/hopeful note
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