I am launching a line of candles aimed at young, style-conscious male audience. As part of the packaging, I will be including a care instructions booklet, detailing the product specs and story-telling about the brand. The candle takes on a minimal, but notably masculine style. I can provide more specific brand guidelines upon awarding the gig.
Edit and suggest changes to the existing copy
Suggest additional section and material in the care instructions booklet that will add value
WHAT NOT REQUIRED?
I am not looking for someone to do a deep dive into the branding origin or complete copywriting from scratch. The first draft of the booklet has already been produced (approx 630 word count). This brief is about bringing a level of professionalism to an existing, draft text.
I would ideally like to work with someone that is in the target audience - 25-40 yo male with experience writing copy for products in the area of men’s fashion, accessories, alcohol, hobbies. Other applicants will be considered with experience copywriting for products for a similar demo or similar products.
Brand guideline booklet
Draft of care instruction booklet
Photos of candle
First draft of copy and editing to be complete
Finalisation of copy in booklet