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Enzo & Toto is a luxury boutique based in Byron Bay, Australia, established in 2005. We stock curated European, American and Australian fashion labels and operate both a physical store and an online shop at enzoandtoto.com. We are looking for a freelancer with hands-on experience in both traditional SEO and AI search optimisation (also called AEO or GEO) to improve our visibility across Google, ChatGPT, Perplexity, and Google AI Overviews. The Problem We Need Solved We rank poorly for searches like: • "boutique Byron Bay" • "luxury fashion Byron Bay" • "buy [brand name] Australia" • "best boutiques Byron Bay" We also do not appear when AI tools like ChatGPT or Perplexity answer questions about Byron Bay shopping, fashion boutiques, or the brands we stock. This is the gap we need to close. Scope of Work 1. Technical SEO Audit and Fixes • Rewrite homepage title tag and meta description with location and keyword signals • Add keyword-rich descriptions to all product collection pages • Implement structured data markup ([login to view URL]) for LocalBusiness, Product, and BreadcrumbList • Audit and fix any crawlability or indexation issues • Confirm canonical tags and redirect setup is clean 2. AI Search Optimisation (AEO / GEO) This is a key requirement. The freelancer must understand how large language models and AI search tools (ChatGPT, Perplexity, Google SGE) surface business information and be able to: • Add or optimise an [login to view URL] file to make the site readable by AI crawlers • Implement structured FAQ schema that AI tools can extract and surface • Write clear, factual, entity-rich page content that AI models can cite as a source • Ensure the business appears correctly in knowledge-graph-adjacent contexts (Google Business Profile, Wikidata if applicable) • Advise on content structure that favours AI citation (direct answers, lists, definitions, named entities) 3. Google Business Profile Optimisation • Audit current Google Business Profile listing • Update categories, attributes, photos, and business description • Set up a review acquisition strategy • Ensure NAP consistency across all directories (name, address, phone) 4. Backlink and Citation Building • Identify and pursue backlink opportunities from Byron Bay tourism sites, Visit NSW, and Australian fashion media • Contact brand partner pages (e.g. AG Jeans, Mother Denim, American Vintage) for retailer/stockist links • Secure at least 5 high-quality editorial or directory backlinks within the engagement • Build citations in relevant Australian fashion and local business directories 5. Content SEO Brief (Ongoing Optional) • Provide a keyword-mapped content calendar for the Journal blog • Write or brief 4 SEO and AI-optimised blog posts per month targeting intent-driven searches • Example topics: "best boutiques Byron Bay 2025," "how to style [brand] in Australia," "what to wear in Byron Bay" Deliverables 1. Full SEO audit report with priority issues and recommendations 2. Implemented on-page fixes (title tags, meta, schema, structured data) 3. [login to view URL] file and AI-readability audit 4. Google Business Profile fully updated 5. Minimum 5 new backlinks documented with domain authority data 6. Monthly reporting against agreed KPIs (organic traffic, local rankings, AI citations) Ideal Candidate • Proven experience with Shopify SEO specifically • Demonstrable knowledge of AEO, GEO, or [login to view URL] implementation • Experience with local SEO for Australian businesses • Familiar with tools such as Ahrefs, Semrush, Screaming Frog, or equivalent • Understands the fashion or lifestyle retail sector (preferred) • Can show before/after ranking evidence from past clients Budget and Timeline Fixed price for initial audit and implementation phase. Ongoing monthly retainer negotiable. Please quote separately for the one-off setup and ongoing work. Timeline: Initial deliverables expected within 4 weeks of project start.
Project ID: 40512317
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57 freelancers are bidding on average $536 AUD for this job

Hi, I will optimize your website with white hat SEO to improve your website's visibility in search engines. My approach includes a combination of on-page and off-page and technical SEO. My goal is to get you ranked on the first page of Google and get a complete SEO service as a top Google ranking. Take a look at my SEO process:- 1. Auditing your website 2. Keyword re-search 3. Website analysis 4. Competitive analysis 5. On-page SEO 6. Off-page SEO (link building secure back-links) 7. Weekly reports 8. Monthly reports By working together, we can achieve the following results: ▶ Increased organic traffic: Bring more targeted visitors to your website. ▶ Higher search engine rankings: Improve your visibility in search results for relevant keywords. ▶ Improved User Experience: Create a website that is easy to navigate and provides value to your visitors. ▶ Increased Conversions: Convert more website visitors into customers. ▶ Increased Brand Reputation: Establish your business as a trusted authority in your industry. I am confident that my expertise and proven track record in SEO can help your business achieve these goals. Let's discuss your specific needs. Thank you -
$499 AUD in 31 days
8.3
8.3

Hello, Greetings from SEO PRO EDGE! We help businesses appear in Genrative engine optimization (geo) based AI search results with team expertis where answers are generated based on user location and intent. What I Do : Audit your website for geo-generative readiness Optimize content for location-based AI queries (like “near me”) Add geo schema markup to improve visibility Structure your site so AI can easily understand and recommend it Build local authority signals to increase chances of being featured What You Get GEO audit report Optimized location-based content Geo schema implementation Local visibility improvement plan I help your business show up in AI-generated results for your target location. Best Regards, SEO PRO EDGE
$500 AUD in 30 days
7.6
7.6

✅ Enhance SEO ✅ Increase Keywords Ranking ✅ Boost Website Authority ✅ Maximize Visibility ✅ Build Brand Awareness ✅ Drive Organic Traffic! Hello! I've over 7+ years of experience in "SEO" and "Link Building", and I can help your website Rank Higher in Google search results (SERPs). I'll implement strong ON-Page & OFF-Page SEO optimization to enhance your website visibility and attract more organic traffic. I'll optimize your website using 100% White Hat SEO methods to ensure it's more SEO-friendly. And will take you ahead of your competitors. I will provide quality work as per your requirements. ✦ Here's a brief overview of our proposed SEO plan: ✅ On-Page SEO: ✔ Website Analysis Report ✔ Keyword Research ✔ Meta Tag Creation ✔ Google Analytics Setup ✔ Google Search Console Setup ✔ XML Sitemap Setup ✔ Robots txt ✔ Fix Image Alt Tags, Etc... ✅ OFF-Page SEO: I will Build Powerful White Hat Backlinks That will help Rank Your Website. ✔ High-Quality Backlink "50+ DA" ✔ Do-Follow Links ✔ Guest Posting ✔ Web 2.0 ✔ Classifieds Ads Post ✔ Business Listing ✔ Article Submission ✔ Social Bookmarking ✔ Document Sharing ... and more I will provide weekly and monthly reports to update on your website's progress. If you hire me, I'll start working on your site right away. Looking forward to your prompt response. Best Regards @SEOAssistant
$499 AUD in 31 days
6.7
6.7

As a seasoned SEO expert with over 3 years of measurable experience, I am confident that I can devise and implement the precise strategies your boutique needs to enhance visibility across various search engines and AI platforms. Having worked with Shopify extensively, I possess a thorough understanding of SEO optimizations tailored to this platform. Rest assured, your storefront will receive a comprehensive makeover – from technical fixes to AI-readability assurance – so as to bridge the gap that currently exists on various AI tools like ChatGPT and Perplexity. In terms of local optimization, my familiarity with Australian directories and fashion media will be an invaluable asset in pursuing backlinks and citations from relevant sources such as Byron Bay tourism sites, Visit NSW, and Australian fashion media. Additionally, I'll ensure NAP consistency across all directories enhancing your store's accessibility on Google Business Profiles. I offer full transparency on all work carried out, including monthly detailed reports against predetermined KPIs to track progress precisely. With my services, you can expect to unlock increased organic traffic, improved local rankings, and greater AI citations. Furthermore, my commitment to ongoing professional growth ensures I stay up-to-date with the latest algorithm updates on platforms like Google. Don't miss the chance to partner with me and take your boutique’s digital presence to new heights!
$500 AUD in 30 days
5.8
5.8

With a deep understanding of luxury fashion SEO, including traditional and AI optimization, I can help Enzo & Toto enhance visibility on Google and AI platforms. My experience in optimizing for high-value keywords and implementing schema markup aligns with your needs. Can we discuss how integrating AI-driven content strategies can boost Enzo & Toto's online presence effectively? Regards, Mashiur
$500 AUD in 4 days
5.0
5.0

Hello, I can increase your visibility on Google, ChatGPT, Perplexity, and Google AI Overviews with my extensive experience in both traditional SEO and AI search optimization. I recently finished a full SEO for a client in the USA, and I would love to share all the specifics and screenshots of the results with you. If you can respond, I can send you all the files so you can see what I did. Thank you very much Best regards, Babar A
$500 AUD in 15 days
4.2
4.2

Hello, I’m an experienced SEO specialist offering complete SEO, AEO, and GEO optimization services to improve both traditional search rankings and AI search visibility. My services include: • Advanced On-Page SEO • Technical SEO & website audit • AI Overview optimization • Answer Engine Optimization (AEO) • Generative Engine Optimization (GEO) • Semantic SEO & entity optimization • Structured data/schema markup • Keyword & search intent research • Content optimization for ChatGPT, Gemini & voice search • Internal linking & topical authority strategy • Local SEO optimization • Performance monitoring and reporting My goal is to help your website gain higher visibility in Google Search, AI-generated answers, and modern search platforms while increasing organic traffic and conversions. I’m ready to start immediately and can also share relevant work samples and SEO process details. Thank you. Pankaj Kumar
$499 AUD in 30 days
3.0
3.0

Hello, Greetings! We are a team of experienced SEO professionals with over 5 years of expertise in delivering consistent, long-term growth for businesses across various industries. Our focus is on implementing result-oriented, white-hat SEO strategies that align with the latest search engine guidelines and best practices. Our process is designed to ensure maximum impact and includes: • Detailed keyword research to target high-potential search terms • Comprehensive website audit to identify technical and performance gaps • On-page SEO optimization to improve structure, content, and user experience • Off-page SEO with strategic, high-quality backlink building • Regular performance tracking with transparent and insightful reporting We aim to improve your website’s visibility, drive targeted organic traffic, and enhance overall search engine rankings while maintaining long-term stability and growth. We would be happy to discuss your project requirements in detail and explore how we can contribute to your success. Thanks & Regards
$500 AUD in 30 days
1.6
1.6

It sounds like you've put a lot of thought into this project and want to get it done right. I recently completed a similar project for a boutique in Sydney, boosting their online visibility significantly. Aligning with your goal, my focus is on enhancing Enzo & Toto's search visibility and AI optimisation. Referencing your job post, I see the need to improve keyword-rich descriptions and AI search optimisation for ChatGPT and Perplexity. With expertise in performance, security, and user experience, I can elevate Enzo & Toto's online presence effectively. Would it be a ridiculous idea for you to send me a message and see whether we're the right fit for this project? Kind regards, Curtley
$499 AUD in 7 days
1.4
1.4

Hello, thanks for posting this project. I have read your project description. I am the one who delivers fast and quality work, and communicates until the result feels right. I am a reliable freelancer with 8+ years of experience in SEO, Digital Marketing, working with clients on a range of projects. Visit my profile to check samples of my latest work and client reviews. Connect in chat to share details and I will respond with clear ideas. Thanks, Sai
$500 AUD in 7 days
0.0
0.0

Dear Client, Good evening . How are you? I hope this proposal finds you well. I'M A CERTIFIED & EXPERIENCED EXPERT, WELL VERSED WITH THE REQUIREMENTS FOR YOUR PROJECT "SEO and AI Optimisation for Fashion Boutique - 13/06/2026 20:54 EDT." This is to inform you that I have KEENLY gone through your project description, CLEARLY understood all the project requirements as instructed in your project proposal and this is to let you know that I will perfectly deliver as desired. Being in possession of all stated required skills, (Content Strategy, Digital Marketing, Content Writing, Link Building, Marketing, Internet Marketing, Keyword Research and SEO), as this is my field of professional specialization having completed all certifications and developed adequate experience in the respective field, I hereby humbly request you to consider my bid for professional, quality and affordable services that meet all your requirements. I always guarantee timely delivery and unlimited revisions where necessary hence you are assured of utmost satisfaction when working with me. Please send me a message so that we can discuss more and seal the project. WELCOME.
$500 AUD in 1 day
0.0
0.0

I understand you're looking to significantly boost Enzo & Toto's online presence, particularly for high-intent local and brand-specific searches, mirroring the successful visibility gains achieved by similar luxury e-commerce clients through strategic SEO and AI integration. My approach will involve a comprehensive audit of your existing on-page and off-page SEO, focusing on keyword gap analysis for "boutique Byron Bay" and "luxury fashion Byron Bay" variations. I'll implement structured data markup for product and local business schema, optimize content for AI-driven search through natural language generation (NLG) and topical authority building, and refine your technical SEO to ensure crawlability and indexability across all target platforms, including ChatGPT and Perplexity. To ensure the best fit, could you elaborate on your current content creation workflow and any specific AI tools you've experimented with to date? I'm eager to discuss how we can tailor this strategy to achieve your visibility goals.
$500 AUD in 21 days
0.0
0.0

Hi My future partner, I have 16+ years of experience in performance marketing and analytics, helping brands grow through a combination of SEO, paid marketing, data analytics, and automation. I have helped business's grew with a strong digital foundation. What I understand, Enzo & Toto already has a strong brand presence and curated fashion portfolio. The opportunity now is to ensure that both search engines and AI platforms recognize that authority. If I am correct, I want to be transparent: the outcomes you're looking for especially ranking for terms like "boutique Byron Bay" and appearing in AI-generated answers, they do take time. SEO and AI visibility are not overnight wins. They require consistent effort in content, structured data, citations, backlinks, and entity building. That said, if you are looking for someone who understands both the technical side and the growth side of marketing, I can definitely help. I can also advise on performance marketing channels such as Google Ads and Meta to drive immediate visibility while organic growth builds over time. My approach would be to first establish a strong technical and AI-search foundation, then build authority through content, citations, and backlinks so that Enzo & Toto becomes discoverable not just on Google, but across AI platforms as well. Happy to discuss a phased plan for both the initial setup and ongoing growth. Building organic is going to take time, until & unless it is built on virality,
$2,500 AUD in 90 days
0.0
0.0

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