SEO & Content Conversion Campaign

I need an experienced SEO and digital-marketing partner to help [login to view URL] turn more visitors on our “AppFolio vs Buildium” comparison page into completed form submissions. My top priority is boosting online conversions, not mere traffic, so every tactic should lead toward that single goal. Here’s the challenge • The page already attracts some organic visits but ranks mid-SERP for several high-intent keywords. • Form-submission rate is lower than it should be for readers this far down the funnel. • Content around the core topic is thin, limiting topical authority. Scope of work • Conduct a full technical audit—crawl errors, Core Web Vitals, schema, internal links. • Perform keyword and competitor research to surface long-tail “AppFolio vs Buildium” queries and related cluster topics. • Build and execute a content-marketing plan (articles, comparison tables, visuals) that funnels readers back to the main page. • Optimise on-page elements and run A/B tests on CTAs, form placement, copy, and trust signals to lift submission rate. • Secure relevant backlinks from property-management and SaaS-review sites. • Configure GA4, Search Console, and Tag Manager events so every form submission is captured and reported. Acceptance criteria 1. Minimum 20 % increase in organic form submissions within three months. 2. At least five new page-one keyword rankings for targeted terms. 3. Clear monthly reporting on traffic, ranks, backlinks, and conversions. If your agency can deliver a data-driven strategy and has case studies focused on conversion-led SEO and content marketing, let’s talk. Please outline your approach, timelines, and the tools you rely on—Ahrefs, SEMrush, Surfer, Optimizely, etc.—so I can see how we’ll hit the numbers together.

Project ID: 40538802