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I’m looking to amplify the reach of Tata AIA Life and Niva Bupa health insurance through a unified marketing and promotion push. The core of the assignment is to plan and execute campaigns across social media, email, and broader content marketing, with a strong emphasis on well-researched, audience-friendly articles that highlight product benefits, real-life use cases, and key differentiators of both insurers. Here’s what I need from you: • Social Media: Develop a calendar of article-style posts for LinkedIn, Facebook, and Instagram, complete with attention-grabbing hooks, concise copy, and basic visuals (if you’re comfortable adding infographics or short snippets, that’s a plus). • Email Campaigns: Craft a welcome series and two follow-up nurture emails that drive prospects toward quote requests or policy sign-up pages. Mailchimp or similar ESP experience is ideal. • Content Marketing: Produce three longer articles (800–1,000 words each) optimised for SEO, to be repurposed on the company blog and shared via social channels. Acceptance criteria 1. Messaging must comply with IRDAI guidelines and the individual brand tones of Tata AIA Life and Niva Bupa. 2. All copy should be plagiarism-free and ready for publication. 3. Provide performance-tracking suggestions (UTM links, basic KPI list) so we can measure reach, click-throughs, and conversions. If you have a knack for insurance storytelling, experience with health- and life-insurance products, and the ability to turn complex policy language into clear, persuasive content, I’d love to collaborate.
Project ID: 40393845
17 proposals
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Active 23 days ago
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17 freelancers are bidding on average ₹885 INR/hour for this job

Hello, I’m excited about the opportunity to elevate the marketing presence of Tata AIA Life and Niva Bupa health insurance through a compelling and compliant content strategy. Here’s how I plan to deliver: 1. Develop a social media calendar tailored for LinkedIn, Facebook, and Instagram featuring engaging, article-style posts with strong hooks and concise copy. I will include basic visuals and infographics to boost engagement. 2. Create an effective email campaign with a welcome series plus two nurture emails aimed at driving prospects toward quote requests or sign-ups, leveraging my experience with Mailchimp. 3. Produce three well-researched, SEO-optimized articles (800–1,000 words each) that clearly communicate product benefits, real-life use cases, and differentiators, ready for blog and social media sharing. 4. Ensure all messaging strictly follows IRDAI guidelines and aligns with brand tones, guaranteeing plagiarism-free, publication-ready copy. 5. Provide actionable performance-tracking suggestions including UTM parameters and a KPI framework to measure reach, click-throughs, and conversions. My experience in internet marketing, copywriting, SEO, and email marketing, combined with a clear understanding of insurance storytelling, makes me confident in delivering results that resonate with your audience and enhance brand visibility. Looking forward to collaborating. Best regards, Yasin
₹750 INR in 5 days
7.9
7.9

Hello, I’m Firoz Khan from A1Ranking, and I help businesses achieve top Google rankings with proven SEO strategies. With 7+ years of experience in SEO & digital marketing, I’ve supported start-ups, e-commerce stores, and established brands in boosting their visibility, organic traffic, and revenue through data-driven and ethical SEO practices. ? What I Offer: ✔️ Advanced keyword research & competitor gap analysis ✔️ Detailed technical SEO audits to fix site health issues ✔️ Tailored on-page & off-page SEO strategies for your niche ✔️ High-authority backlinks for long-term ranking stability ✔️ SEO-optimized content designed for both users & search engines ✔️ Transparent monthly reports with actionable insights Whether you need a complete SEO overhaul or want to climb Google rankings faster, I can deliver measurable growth with lasting results. Let’s connect and take your website to the next level. I assure you 100% dedication and satisfaction. Regards, Firoz Khan
₹750 INR in 5 days
6.5
6.5

Hi, Insurance marketing only works when clarity + compliance + credibility come together. Most content fails because it’s either too technical or too generic—I focus on making policies understandable while still conversion-driven and IRDAI-safe. For Tata AIA Life Insurance and Niva Bupa Health Insurance, I’ll build a content system that blends education with intent. Social posts will follow an article-style format—clear hooks (e.g., “What ₹10 lakh cover actually means in a medical emergency”), simplified breakdowns, and soft CTAs that push toward quote requests. Email flows will be structured as: • Welcome: trust-building + brand positioning • Nurture 1: real-life scenarios (claims, savings, tax benefits) • Nurture 2: objection handling + urgency (limited-time benefits, life-stage triggers) The long-form blogs (800–1,000 words) will target high-intent queries like “term insurance vs health insurance India” and “how much health cover is enough,” optimised for SEO while staying compliant. Tracking will be set up with UTMs and monitored via Google Analytics to measure CTR, engagement, and conversion paths clearly. I can start by drafting one sample post + email to align on tone before scaling across all deliverables. Warm regards, Tara Devi
₹750 INR in 42 days
5.2
5.2

Hello, Your project requires more than content—it needs clear, trustworthy messaging that simplifies insurance and drives real customer action. I specialize in writing SEO-optimized articles, persuasive email sequences, and engaging social content that turn complex topics into easy, reader-friendly communication. Here’s how I can support your campaign: • Create a structured social media content calendar with strong hooks and audience-focused messaging • Write SEO-friendly articles (800–1,000 words) highlighting product benefits, use cases, and key differentiators • Develop email sequences (welcome + nurture) designed to guide prospects toward quote requests and conversions • Ensure all content is clear, compliant, and aligned with brand tone I focus on one key goal: ? Turning insurance content into messaging that builds trust and encourages action. I can also suggest simple tracking ideas (UTMs + KPIs) to help measure performance. I’m ready to start immediately and deliver high-quality, ready-to-publish content. Looking forward to working with you. Best regards
₹750 INR in 40 days
0.0
0.0

Hi, hope you're doing well! Insurance content usually fails for one simple reason, it talks "at" people instead of helping them understand real-life decisions. That’s exactly the gap I’d focus on closing for your campaigns. I’d love to help you amplify the reach of Tata AIA Life and Niva Bupa with content that feels genuinely useful. Instead of generic promotion, I focus on real-life scenarios to highlight benefits and differentiators in a natural way. I’ll ensure messaging aligns with IRDAI guidelines while maintaining the distinct voice of both brands. What you can expect: * Fully original, publication-ready content * SEO-optimized articles (800–1000 words) * Email flows for engagement and conversions * Social media calendar with ready-to-use copy A couple of questions to align everything perfectly: 1. Do you want equal focus on both brands in each campaign, or separate messaging strategies? 2. Are there specific buyer personas you’re targeting ? I know my profile here is new, but I do have experience writing structured, research-based content. If needed, I can also draft a quick sample post or email to show how I’d position one of your products before we begin. Looking forward to collaborating on something long-term and impactful. Best Regards, Esha
₹800 INR in 40 days
0.0
0.0

Hi there! I am a seasoned Marketing Strategist and SEO Specialist with a deep understanding of the insurance sector, including health and life insurance. I can help amplify the reach of Tata AIA Life and Niva Bupa by creating high-quality, audience-friendly content that strictly adheres to IRDAI guidelines. My proposed approach includes: 1. Social Media: A strategic 30-day content calendar for LinkedIn, FB, and IG with engaging copy and data-driven infographics. 2. Email Marketing: A high-conversion welcome and nurture sequence designed to drive quote requests. 3. SEO Content: Three long-form, 1,000-word articles optimized for high-intent keywords to boost organic blog traffic. I will provide full performance tracking (UTM/KPIs) to ensure transparency in ROI. Additionally, I can provide professional-grade presentations (Slides) to summarize campaign performance and strategy for your stakeholders. I am ready to turn complex policy language into clear, persuasive storytelling for your brands. Let's collaborate!
₹1,000 INR in 10 days
0.0
0.0

I want this opportunity because it aligns with my interest in strategic marketing and meaningful content creation. Promoting Tata AIA Life and Niva Bupa allows me to work on campaigns that genuinely impact people’s financial security and health awareness. I am motivated to craft clear, engaging content that simplifies insurance products and builds trust among audiences. This role will help me strengthen my skills in social media strategy, email marketing, and content development while contributing to brand growth. I am eager to research, create, and execute campaigns that drive reach, engagement, and conversions effectively.
₹1,000 INR in 50 days
0.0
0.0

I have used ai and i have expired makeing post i have done the course on professional level.i have certificate also.
₹1,000 INR in 40 days
0.0
0.0

Hi, I’m Aiman, an SEO Copywriter & Content Strategist. I can help amplify Tata AIA & Niva Bupa’s reach with audience-friendly content that builds trust and drives action. For ₹1000/hr, I suggest starting with a 5-hour paid test project: ✅ 1 x 800-word SEO article on insurance benefits ✅ 3 Social media posts for LinkedIn/FB with strong hooks ✅ 1 Welcome email draft for your nurture series Once you approve my writing style, we can scale to the full calendar + emails + 3 articles. I focus on clear, simple content that explains insurance without jargon. Let’s create content that converts prospects into policyholders. Available to start immediately.
₹1,000 INR in 10 days
0.0
0.0

Hi, Insurance marketing only works when trust, clarity, and compliance are balanced—most campaigns fail by overpromising or sounding too technical. I’ll position both Tata AIA Life Insurance and Niva Bupa Health Insurance with content that is simple, credible, and conversion-focused while staying aligned with IRDAI guidelines. For social, I’ll build a monthly calendar across LinkedIn, Facebook, and Instagram using “article-style” posts—real-life scenarios (medical emergencies, financial planning gaps), myth-busting hooks, and benefit-led storytelling. Each post will be designed to move users toward quote pages, not just engagement. Email flows will be structured as education → trust → action: a welcome sequence that simplifies policy value, followed by nurture emails that address objections (cost, claims, coverage clarity) and push toward sign-ups. For long-form content, I’ll create SEO-optimised articles (800–1,000 words) that rank for high-intent queries (e.g., health coverage comparison, term plan benefits), while remaining reader-friendly and compliant. Tracking will be built with UTM parameters and performance monitoring via Google Analytics, focusing on CTR, lead quality, and conversions—not vanity metrics. I can start with a sample post + article outline to align on tone before scaling across all deliverables. Warm regards, Shivani Devi
₹750 INR in 40 days
0.0
0.0

Mumbai, India
Member since Jul 11, 2018
₹1500-12500 INR
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₹12500-37500 INR
₹1500-12500 INR
₹1500-12500 INR
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$15-25 USD / hour