GoFundMe Social Justice Marketing

An Australian mum needs help promoting her GoFundMe that tackles disability discrimination in Australian schools. [login to view URL] Search GoFundMe for "Pulled Screaming Into Kindy - That's Assault!" and see what it's about. She needs a marketer who can turn online attention into real-world donations over the next three months. Facebook, Instagram, Twitter and TikTok will be the core channels, and every decision you make should push the audience one step closer to hitting the donation button. Here is what I will rely on you for: • A three-month content and ad strategy that tells a compelling, empathetic story and maps clear weekly donation targets. • Daily post creation, scheduling and community engagement across the four platforms, adapting tone and format to suit each space. • Smart paid-ad set-up and optimisation—no wasted spend—using Meta Ads Manager, Twitter Ads and TikTok Ads. • Influencer or partner outreach where it can accelerate reach and credibility. • Simple, actionable weekly reports showing how many dollars each tactic drove, what you plan to tweak next and any lessons learned. If you have handled cause-based or nonprofit campaigns before, that insight will be invaluable, but a genuine passion for social justice and proof you can convert clicks into contributions matter most. Let me know how you would structure the first four weeks and share one past metric that shows you can move a fundraising needle.

Project ID: 40470426