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SEO Specialist Request for Shopify Store Optimization We are seeking an experienced SEO specialist to support the refinement and optimization of an established Shopify store with approximately 700 products. The goal of this project is to improve organic search visibility, strengthen product and collection-level content, identify new keyword opportunities, and ensure the site is structured to support long-term search growth. The ideal specialist will be comfortable working with a Shopify-based ecommerce site and collaborating with our web developers as we continue to refine and upgrade the store. This is a niche ecommerce store rather than a standard retail site selling general merchandise such as clothing, home goods, or mass-market products. The selected specialist should be comfortable working with a specialized product catalog where customer education, product terminology, seasonal interest, long-tail search behavior, and category-specific content are important parts of the SEO strategy. Scope of Work We are looking for assistance with the following: SEO Audit Conduct a review of the current Shopify store to identify opportunities and issues related to site structure, indexing, crawlability, page speed, metadata, product and collection content, internal linking, duplicate content, and other SEO factors. Keyword Research Conduct keyword research for our core product categories, individual product types, seasonal search opportunities, and related informational content. This should include both high-intent ecommerce keywords and longer-tail educational or discovery-based search terms. Content Recommendations and Development Review existing product, collection, and supporting website content to identify opportunities for improvement. Recommend and/or create SEO-friendly content that is useful to customers, supports search performance, and fits the voice of the brand. On-Page Optimization Provide guidance on page titles, meta descriptions, headings, URL structure, internal linking, image alt text, product descriptions, collection descriptions, and other on-page SEO elements within Shopify. Technical SEO Support Work with our developers to identify and address technical SEO considerations related to the Shopify store, including site structure, crawlability, page speed, redirects, schema markup, indexing, duplicate content, and other relevant issues. Link Building Strategy Recommend and help execute a realistic link building strategy appropriate for our business, including potential outreach opportunities, partnerships, directory listings, industry resources, content-based link opportunities, and other ethical approaches. Content Planning Develop a practical content strategy to support organic growth, including blog or resource content ideas, seasonal topics, collection-level content, and customer education pieces that connect back to products and categories. Reporting and Prioritization Provide clear recommendations, prioritized action items, and regular reporting on progress. We are especially interested in practical improvements that can be implemented efficiently and measured over time. Expected Deliverables We expect the selected specialist to provide clear, usable deliverables, which may include: • An SEO audit of the current Shopify store • Keyword research for product categories, individual product types, and content opportunities • Content recommendations for product pages, collection pages, and supporting educational content • On-page SEO recommendations, including titles, meta descriptions, headings, internal linking, image alt text, and URL guidance • Technical SEO recommendations to be reviewed and implemented in coordination with our developers • A link building strategy with realistic, ethical opportunities • A prioritized action plan identifying high-impact improvements • Periodic reporting on progress, completed work, and measurable results Collaboration This person will need to coordinate with our developers as the Shopify store is refined and upgraded. We are looking for someone who can clearly communicate SEO requirements, identify potential risks or missed opportunities during the development process, and help ensure that technical and content-related SEO needs are considered before changes are finalized. Desired Experience The ideal candidate should have experience with: • Shopify SEO • Ecommerce keyword research • Product and collection page optimization • Technical SEO audits • Content strategy • Ethical link building • Working collaboratively with developers • Prioritizing recommendations for a site with a large product catalog • Experience with niche or specialty ecommerce businesses where product education, long-tail keywords, and category-specific content are important Applicants should share examples of Shopify SEO projects they have completed, including the type of work performed and any measurable results achieved, such as improved rankings, increased organic traffic, stronger product or collection page performance, or increased sales. Project Structure We are initially seeking assistance with a project-based SEO review and optimization effort. However, there may be an opportunity for ongoing monthly SEO support depending on the results, recommendations, and continued needs of the store. How Success Will Be Measured Success may be measured by improvements such as: • Higher organic search rankings for relevant product and category keywords • Increased organic traffic to product, collection, and informational pages • Improved visibility for seasonal and long-tail search terms • Better indexing and crawlability of key pages • Stronger engagement with product and collection content • Increased ecommerce conversions and sales from organic search traffic Project Goal Our goal is to build a stronger foundation for organic search traffic while improving the usefulness, clarity, and discoverability of the store for customers. We are looking for a specialist who can provide both strategic direction and practical, hands-on recommendations.
Project ID: 40580279
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148 freelancers are bidding on average $3,508 USD for this job

Hi, I hope you are doing well! I would love to help optimize your Shopify store for stronger organic growth. With 700 products in a niche catalog, I understand the importance of long-tail keywords, category-level content, and technical structure. Here is how I would approach this: Full SEO audit covering crawlability, metadata, speed, and duplicate content. Keyword research focused on high-intent and educational search terms. On-page optimization for product and collection pages. Prioritized action plan with clear reporting throughout. A few questions to better understand your needs: 1. Are there specific product categories or collection pages you feel are underperforming in search right now? 2. Do you currently have any blog or educational content, or would this be built from scratch? 3. Is there a particular timeline or launch milestone tied to your ongoing store upgrades that I should plan around? Looking forward to helping you build lasting organic visibility. Azeem Amin
$4,200 USD in 7 days
7.7
7.7

As an experienced Shopify CRO and Conversion-Focused Store Developer, I'm uniquely positioned to assist you with your SEO optimization project. Not only do I bring a deep understanding of SEO and keyword research to the table, but I'm also intimately familiar with the inner workings of the Shopify platform. My extensive familiarity with creating streamlined checkouts, mobile-first designs, and custom themes geared towards performance will be invaluable to improving your store's organic visibility and search growth. One of my key strengths is my focus on conversion rate optimization - something crucial for an ecommerce platform like yours. My data-driven approach and strategic use of A/B testing will help me not only identify SEO opportunities but also make sure they actually translate into measurable results. Collaboration is a point I particularly excel at. I understand the friction points between execution teams and developers. I can communicate with them effectively to implement any technical SEO changes like crawlability, schema markup effectively which is important for your Shopify store. Ultimately, with my focus on long-term growth through practical improvements and efficient implementation, I'd be honored to be part of your team. Let's connect and discuss how we can drive more traffic to your shop while keeping your targeted customers in mind.
$3,000 USD in 7 days
7.8
7.8

Hi — Elias here from Miami. I understand you're looking to enhance your Shopify store's SEO. The goal here is clear: improve visibility and drive organic traffic effectively. A common issue in SEO projects for e-commerce is maintaining balance between technical optimization and the content strategy. What usually matters most here is ensuring that the site architecture supports SEO best practices while still being user-friendly. The tricky part is usually handling link building without compromising the site's integrity or risking penalties. My approach would involve a comprehensive audit of the current site, focusing on key elements like page speed, keyword optimization, and content alignment with user intent. I prioritize creating a scalable SEO strategy that can evolve as your business grows, addressing both on-page and off-page factors. I have successfully worked on similar Shopify optimizations, enhancing site performance and search rankings through targeted strategies. A few questions to better understand the scope: Q1 – What specific SEO challenges have you encountered so far? Q2 – Are there particular keywords or product categories you want to prioritize? Q3 – How do you envision the balance between content creation and technical adjustments? Happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.
$4,000 USD in 14 days
6.8
6.8

For a Shopify Store SEO Optimization Specialist Needed, the key is improving merchandising, product storytelling, CRO, and analytics without losing the premium brand feel. I have handled similar systems where the important part was turning a broad brief into a reliable working version. My approach would be to audit product discovery and PDP/PLP performance first, then improve merchandising, storytelling, CRO tests, and reporting around measurable ecommerce KPIs. For this project, I would focus especially on: - Homepage, collection, PDP, and landing-page merchandising improvements - CRO/AOV opportunities, cross-sell/upsell logic, trust signals, and UX quality - Performance reporting with clear insights, actions, and seasonal campaign support If helpful, I can start with a quick ecommerce audit covering PDP, PLP, navigation, CRO, and analytics priorities. Best, Dr. Syafiq
$4,000 USD in 21 days
5.9
5.9

I specialize in Shopify SEO and offer a comprehensive strategy to optimize your store. My expertise includes SEO audits, keyword research, content optimization, on-page enhancements, technical support, and link-building. By creating SEO-friendly content tailored to your niche, we aim to drive organic traffic and improve rankings for increased conversions. I focus on practical improvements, seamless implementation, and transparent reporting to measure success and ensure long-term growth. Let's work together to boost your store's visibility and performance.
$4,500 USD in 5 days
5.5
5.5

Hi, I can audit the Shopify store, prioritize technical SEO, optimize product and collection pages, strengthen content, and coordinate with your developers for sustainable organic growth. 7+ years supporting business websites with SEO-ready implementations and performance optimization. Top Rated. Regards, Ajharul
$4,000 USD in 7 days
5.6
5.6

I AM AVAILABLE — I can perform a complete Shopify SEO audit for your 700-product store, covering keyword research, technical SEO, on-page optimization, content strategy, ethical link building, and a prioritized action plan while coordinating closely with your developers. Message me to get started on this project.
$4,000 USD in 7 days
5.7
5.7

Hi there, I can support your Shopify store with a practical, hands-on SEO strategy tailored to a large niche catalogue of approximately 700 products. I’ll audit indexing, crawlability, metadata, duplicate content, collection structure, product pages, internal linking, schema, redirects, page speed, and Shopify-specific technical issues. I’ll also complete keyword research across high-intent product terms, long-tail searches, seasonal demand, and educational content opportunities. My approach includes prioritised fixes, collection/product optimisation, content recommendations, ethical link-building opportunities, and clear coordination with your developers so SEO requirements are considered before changes go live. You’ll receive an actionable audit, keyword plan, on-page recommendations, technical guidance, content roadmap, link-building strategy, and progress reporting focused on rankings, traffic, and conversions. Qasar
$3,000 USD in 7 days
5.5
5.5

Hi, I can help optimize your Shopify store with a practical SEO strategy focused on improving product visibility, category rankings, and long-term organic growth. I’ll audit your 700+ product store, research high-intent and long-tail keywords, optimize product and collection pages, and provide clear recommendations for technical SEO, content, and internal linking. I understand the importance of niche ecommerce SEO, where customer education and targeted search terms play a major role in attracting qualified traffic. I’d be happy to review your current setup, share relevant Shopify SEO experience, and discuss the best optimization roadmap for your store. Best Regards, Fizza Nadeem K
$3,000 USD in 7 days
5.4
5.4

Hi I can help strengthen your Shopify store's organic performance through a comprehensive SEO strategy tailored for a large, niche product catalog. I have experience with Shopify SEO, technical audits, keyword research, content optimization, schema, page speed improvements, and collaborating closely with developers to implement scalable, measurable SEO enhancements. My approach begins with a prioritized audit, followed by category and product keyword mapping, on-page optimization, technical SEO recommendations, content planning, and an ethical link building strategy focused on long-term growth. I provide clear reports, actionable recommendations, and measurable KPIs, with the goal of increasing qualified organic traffic, improving product and collection visibility, and driving higher ecommerce conversions. Best, Justin
$3,000 USD in 15 days
5.3
5.3

Hi, There, I have 4+ years of experience with Shopify SEO, technical audits, keyword research, content optimization, and performance improvements for ecommerce stores. For your 700-product niche catalogue, I will begin with a full crawl and indexing audit, then build a prioritized keyword map for products, collections, seasonal demand, and educational long-tail content. I will optimize metadata, headings, internal linking, schema, duplicate content, image alt text, page speed, and collection architecture while coordinating directly with your developers to prevent SEO issues during store upgrades. You will receive a practical action plan, ethical link-building opportunities, content roadmap, implementation tracking, and measurable reporting; I can start immediately and can share relevant verified project examples and results privately. Waqas Ahmad
$4,000 USD in 7 days
5.1
5.1

Hello With nearly a decade of experience and a successful track record driving businesses like yours to the top of search engine rankings, I am confident that I am the ideal candidate to optimize your Shopify store. My proficiency in conducting comprehensive website audits, target-oriented keyword research, on-page, off-page optimization and high-quality backlink building aligns perfectly with your project requirements. One key differentiator is that as an expert in SEO, I bring a holistic perspective to my work. I understand the tailored approach required for niche ecommerce stores like yours where product education, long-tail keywords, and category-specific content are crucial. I will not only optimize your site but will also recommend and create data-driven SEO-friendly content that seamlessly integrates with your brand voice while maximizing visibility in search results. My collaboration skills extend beyond just working with developers, but involve constant transparent communication and seamless coordination at every stage of the project. This ensures that your priorities and expectations are met effectively and efficiently. Decisions for your store will be grounded in analytics & metrics and furnished with data-driven outputs which will enable us to measure progress accurately over time. Let's begin this strategic partnership today!
$3,000 USD in 30 days
4.5
4.5

Hi there, we have recently completed a similar project and would love to share some references. Your Shopify Store SEO Optimization sounds right up our alley, and we would love to exceed your expectations. With over 9 years of experience, we specialize in refining Shopify stores to enhance organic visibility. Our approach includes: - Conducting a comprehensive SEO audit to pinpoint opportunities. - Performing targeted keyword research to reveal high-intent and long-tail opportunities. - Offering actionable content recommendations to engage customers and boost search performance. - Collaborating closely with your developers on technical SEO for smooth implementation. - Creating a sustainable link-building strategy to enhance authority. Each project is treated with the utmost respect, and based on what you mentioned, here is how we would approach the project: - Initial site audit and keyword analysis. - Collaborative content development. - Continuous optimization and reporting. While we might be new to Freelancer, I truly appreciate you taking your time to review our proposal, and I would love to discuss this project more. Kind regards, Trichelle
$3,000 USD in 7 days
4.3
4.3

Hi, Mateo here from Toronto. Seven hundred products on a niche Shopify store creates a specific risk: duplicate and thin content at scale. Shopify's default collection/product URL structure generates canonical issues that suppress rankings across the catalog if left unresolved. Thats where I'd start the audit, alongside crawl and indexing coverage to identify which pages Google is actually seeing. For the keyword strategy, the value in a specialty catalog is long-tail: product-specific educational terms and seasonal intent that mass-market competitors ignore. My approach: Screaming Frog crawl audit, keyword mapping per category, prioritized on-page action plan (high-impact first), technical brief for your developers, and a content calendar for blog and collection pages. All reporting tied to GA4 so every recommendation is measurable. I hold the Google Analytics Individual Qualification and have built and optimized Shopify stores. Ready to start with the audit this week. Share the store URL and I can scope it precisely.
$3,800 USD in 21 days
3.3
3.3

I am excited to assist you in optimizing your Shopify store for better organic search visibility. With a focus on enhancing product and collection-level content, I plan to conduct a comprehensive SEO audit that identifies key opportunities regarding site structure, indexing, and crawlability. Additionally, I'll ensure that the keyword research aligns with your niche audience, emphasizing long-tail and educational search terms that resonate with your customers' needs. Collaboration with your web developers is vital for implementing technical SEO strategies effectively. I aim to guide on-page optimization, from metadata to internal linking, ensuring that each element supports your brand's voice and enhances search performance. Furthermore, I will develop a realistic link building strategy tailored to your business environment, along with a practical content plan designed to address seasonal topics that engage your audience. I will prioritize actionable recommendations, providing regular reporting to track our progress. The goal is to solidify your store’s foundation for sustained organic growth, meeting both your immediate and long-term objectives. What specific challenges have you encountered with your current SEO strategy?
$3,000 USD in 11 days
2.4
2.4

You’re looking for Shopify Store SEO Optimization for a niche catalog (~700 products), and the fastest path to impact is a foundation audit + focused on-page and technical fixes. I will deliver: (1) a Shopify-specific SEO audit covering crawlability/indexing, metadata templating, duplicate/near-duplicate checks, internal linking, product/collection content gaps, and speed signals; (2) ecommerce keyword research mapped to categories, product types, and seasonal/long-tail intent; (3) prioritized recommendations with concrete title/meta/heading/URL and collection/product description improvements designed for customer education and long-tail discovery; (4) technical SEO guidance for developer implementation (redirect strategy, schema opportunities, canonical/duplication issues, indexing safeguards); (5) an ethical link-building strategy tied to your niche (partnerships, industry resources, content-based link targets) and an actionable outreach plan; (6) a practical content plan (blog/resource + collection-level education) that supports organic growth and internal linking. Expect clear deliverables, weekly progress reporting, and a roadmap that your team can implement efficiently.
$3,000 USD in 3 days
2.8
2.8

With a Shopify catalog of around 700 products, the biggest challenge isn't finding keywords—it's deciding what actually deserves attention first so the work improves visibility without creating hundreds of low-value optimizations. I'd start with a technical audit to identify indexing, crawlability, duplicate content, and collection structure issues, then map keyword opportunities across categories, products, and educational content. On Shopify, it's also worth reviewing how collection pages, product variants, and internal linking interact, since those often influence crawl efficiency more than individual metadata changes. From there, I'd prioritize recommendations so your developers can address technical items while content improvements happen in parallel. One question that would affect the approach: are you using Shopify's native search and theme, or are there third-party apps handling filters, collections, or SEO-related functionality? That can change how technical recommendations are implemented.
$4,000 USD in 15 days
4.1
4.1

With over a decade of experience in e-commerce development, specifically on Shopify, I understand the intricacies and specific needs that an SEO campaign for an established store with a unique niche like yours requires. Furthermore, my background in creating systems with clean codes and optimum performance puts me in a prime position to help you optimize your site's structure, page speed, indexability and other such on-site factors. I also possess excellent content writing skills that will undoubtedly elevate your product descriptions, collection pages and supporting website content, fitting perfectly with your brand voice. Another point worth mentioning is my expertise in Laravel development - a skill that would benefit you greatly during our collaboration. It will allow me to coordinate seamlessly with your web developers to tackle any technical SEO issues related to the Shopify store such as site structure, crawlability, redirects, page speed and so forth. Lastly, I'd like to emphasize my commitment to effective communication. Throughout this project, I'll make sure we're on the same page regarding implementing new keywords into your product catalogues while also solving any technical difficulties that might arise.I strongly believe that these cumulative skills and experiences make me the perfect candidate to help you achieve real long-term growth through improved organic search visibility for your specialized e-commerce store. Thank you for considering my bid!
$4,000 USD in 30 days
0.0
0.0

Hi, Aashiq (Ash) here from Cape Town, South Africa. This project instantly caught my eye, so I had to reach out. I see you’re looking for someone who can optimize your Shopify store and strengthen product-level content. With around 700 products, it’s crucial to enhance organic search visibility and implement a solid SEO strategy tailored for a niche market. I've worked with specialized e-commerce businesses, helping them boost their organic traffic and sales through targeted keyword research and effective on-page optimization. I’m confident I can achieve the results you want and would love to share samples of my successful projects. Based on what you mentioned, here is how we would approach the project: - Conduct a thorough SEO audit to identify issues and opportunities - Perform extensive keyword research tailored to your niche - Recommend and develop SEO-friendly content that engages customers - Collaborate closely with your developers on technical SEO aspects - Create a link-building strategy that aligns with your goals You can expect clear communication throughout, ensuring a seamless user-focused solution optimized for performance. Best Regards, Aashiq
$3,000 USD in 7 days
0.0
0.0

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