Sales-Driven Social Media Marketing

Our clothing brand needs a tightly-run digital campaign whose single aim is to convert followers into paying customers. Sales come first, so every post, story, broadcast and ad must push shoppers toward checkout. Platforms in play Instagram, WhatsApp and Facebook all matter to us. I want a unified strategy that keeps visuals consistent across feeds, leverages Instagram Shopping tags, uses Click-to-WhatsApp ads for quick enquiries, and retargets Facebook audiences that browse but don’t buy. Content mix We already shoot product images and short clips in-house; you will refine them, add persuasive copy, schedule at optimal times, and supplement with text-only offers when speed matters. Reels, carousel images, broadcast lists on WhatsApp and limited-time Facebook offers should all be part of the calendar. Daily rhythm • Map out a 30-day content plan with clear CTAs. • Set up and manage Meta Ads Manager campaigns—traffic, catalogue sales and retargeting. • Respond to DMs and WhatsApp queries within agreed hours, closing the sale whenever possible. • Track KPIs (CPC, ROAS, conversion rate) and send a concise weekly report so we can tweak fast. Acceptance criteria 1. Minimum 3 scheduled posts per platform each week, balanced across images, videos and text offers. 2. Ad sets launched within 72 hours of receiving creatives and segmentation brief. 3. Weekly report showing sales attributed to social channels, plus next-week action points. If you already work comfortably with Business Suite, Instagram Shopping, WhatsApp Business API and basic design tools like Canva or Adobe Express, this will be a straightforward assignment. Let’s turn our feeds into a revenue engine.

Project ID: 39720408