Hello, my name is Cass. I am an entrepreneur in the start-up phase of a new venture. I want to perform an in-depth competitive analysis for my business plan and pitch-deck for financing. I know a lot about my competitors, but it's all in my head and I need a cohesive, comprehensive package that makes sense for business planning.
My brand is called Rede.
Rede creates a new world of sleepwear we've all been dreaming of. Soulfoul attention to detail, luxurious, ageless style, and a conscientious, ecological spirit to be proud of. Sleepwear that fits your always - changing, on-the-move life from morning to night.
My project brief is simple. A competitive analysis to confirm Rede's brand positioning in the growing sleepwear/leisure market. I want all the essential elements of a strong competitive analysis packaged to be easily digestible and useful for business planning.
The successful candidate will provide a sample of similar work completed, a timeline, and an outline of how the analysis will be presented, as well an overview of qualifications for task. Attached is some preliminary work done on product positioning and competitors.