Strategi Branding & Storytelling untuk Meningkatkan Kepercayaan

$15-25 USD / hour

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Posted 4 days ago

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Ends in 2 days

$15-25 USD / hour

Strategi Branding & Storytelling (The Heart of the Brand) Untuk menjangkau semua umur, kita akan menggunakan pendekatan "Rumah": hangat, inklusif, dan jujur. Instagram (The Gallery): Fokus pada estetika visual yang bersih namun hangat. Storytelling menggunakan format "Behind the Scenes" (proses produksi yang higienis) dan "Real Testimonial" untuk membangun kepercayaan. TikTok (The Playground): Fokus pada tren, relatability, dan POV (Point of View). Misalnya, suasana makan ringan saat lembur, belajar, atau kumpul keluarga. WhatsApp (The Community): Fokus pada pelayanan personal. Gunakan bahasa yang akrab seperti menyapa teman lama untuk membangun suasana "saling support". 2. Konsep Promosi: "Kenalan Maka Sayang" Diskon bukan sekadar potong harga, tapi pintu masuk untuk pengumpulan data dan retention. Mekanisme: Buy 1 Get 2 (untuk 50 pembeli pertama) atau Voucher Cashback 50% untuk pembelian kedua. Copywriting (Contoh): "Lagi capek? Sini, ada camilan yang siap peluk hari kamu. Khusus minggu ini, kita kenalan yuk! Beli satu untukmu, satu lagi kita kasih gratis buat kamu bagi ke orang tersayang. Karena rasa enak itu harus dibagi." 3. Panduan Eksekusi Tim Internal (Step-by-Step) Preparation (Hari 1-3): Pengambilan foto dan video stok (High Quality). Scheduling (Hari 4-5): Mengatur jadwal posting menggunakan alat bantu seperti Meta Business Suite. Interaction (Setiap Hari): Tim wajib membalas komentar dalam waktu maksimal 30 menit dengan gaya bahasa yang ramah (tidak kaku seperti bot). Evaluation (Mingguan): Melihat konten mana yang paling banyak disimpan (saves) dan dibagikan (shares).

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Social Media Marketing

Project ID: 40379977

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1 freelancer is bidding on average $20 USD/hour for this job

@dhiaaja5

Hello, I really love the direction of your brand — the “Home” concept is powerful, warm, and highly relatable across all ages. This kind of emotional positioning is exactly what builds long-term loyalty, not just sales. I can help you strengthen this concept through storytelling and content strategy that feels natural, human, and engaging. Here’s how I can contribute: • Translate your “Home” branding into consistent storytelling across Instagram, TikTok, and WhatsApp • Create emotional and relatable copywriting (soft-selling, not pushy) • Develop content ideas for: - Instagram: aesthetic + behind-the-scenes + trust-building storytelling - TikTok: POV, relatable moments (late night snack, study, family time) - WhatsApp: warm, personal communication style (like talking to a friend) • Refine your campaign message like “Kenalan Maka Sayang” to make it more engaging and memorable • Help structure content flow + posting consistency for better engagement I focus on making content that doesn’t just look good, but makes people feel something — because that’s what drives saves, shares, and repeat customers. I’d love to collaborate and help turn your brand into something people don’t just buy from, but feel connected to. Best regards, Dhia

$20 USD in 40 days