
In Progress
Posted
Paid on delivery
I’m building RETO100, a 100-day personal-transformation program rooted in the ABAD Method (Abundance, Wellbeing, Self-Awareness, Direction). The brand lives everywhere—our iOS app, a responsive web platform, daily podcast artwork, social channels, merchandise, and printed guides—so the logo has to feel at home in every context. The direction I’m after is modern and minimalist, projecting immediate trust and reliability. I’m drawn to a warm amber-orange accent (#E49933) against a deep navy / near-black base (#0a0e14), yet I’m open to seeing how you balance or reinterpret those hues. Here’s how I picture the collaboration: • First round: three distinct concept directions, each with a short rationale showing how it connects to the RETO100 pillars. • Refinement: up to two focused revision rounds on the chosen concept to reach a polished, fully fledged logo system. • Final delivery: vector master files (AI, EPS, SVG), high-res PNG/JPEG sets, an app-icon variant, monochrome/knockout versions, and a concise usage guide covering spacing, color values, and recommended type pairings. Acceptance criteria: the mark must scale from a 1024×1024 app icon to large-format print without losing clarity, hold up in single-color applications, and meet WCAG 2.1 contrast for digital screens. If you’re excited to craft a definitive visual anchor for a fast-growing wellness brand, I’d love to hear how you’ll tackle those first three concepts and see links to any comparable identity work you’ve handled. About RETO100 What it is: A 100-day program where participants define real goals across 4 areas of life (body, consciousness, connection, capital) and work them with daily discipline. Who it's for: Latino entrepreneurs and leaders who already have outer achievements but are looking for real inner transformation. Ages 30-55. They're not looking for cheap motivation — they're looking for method. The emotional core: The transformation doesn't end on day 100. It starts there. The number 100 is the commitment, not the destination. Brand attributes (the conceptual guide for the logo) The final logo must simultaneously transmit: Discipline — method, repetition, commitment to oneself Depth — this isn't surface-level self-help, it's serious internal work Permanence — the transformation lasts; it's not a 100-day program you forget Premium — it doesn't compete with free apps, it competes with executive coaching Latino — without falling into ethnic clichés, but with visual warmth (this isn't a cold Nordic brand) Balanced masculine — the primary target is male, but I don't want to exclude women or project aggression The number 100 may or may not appear literally in the logo. The word RETO may or may not be in the primary logo. That decision we make together based on the concept that resonates most. What I want to see in the first round 3 distinct concepts, ideally covering different directions. Some paths that come to mind (these are not requirements — they're sparks): Pure typographic: "RETO100" or "R100" with custom typography of high personality Mark + name: an abstract symbol representing one of the attributes (discipline, cycle, depth) + name in a companion typeface Monogram: the letters R and 100 fused into a compact mark Conceptual symbol: a geometric figure carrying meaning (not figurative — no hands, suns, mountains) Editorial hybrid: closer to a premium magazine or boutique brand mark I want to see your direction — not for you to copy references. Each of the 3 concepts with a 2-3 line conceptual justification. References that did NOT work (so you understand my instinct) I've explored two internal attempts before coming to Freelancer: Attempt 1: An "R100" mark with two stylized zeros, and below it in small text "RETO 100" as a clarifier. I rejected it: if the primary logo needs a subtitle to be understood, it doesn't stand on its own. Attempt 2: "RETO 100" with the two zeros forming an infinity symbol. More readable, but it felt generic and the "infinity" symbolism is overused in wellness branding. I mention these examples so you understand the territory I've already walked. Don't feel obligated to avoid infinity or the R100 mark if your concept justifies them from a different angle — I'm just clarifying that the result needs to feel fresh, not like an iteration of what I already tried. Color palette (reference, open to proposal) What I currently use in the app: Primary accent: warm orange #E49933 (transformation, inner fire) Deep: navy / near-black #0a0e14 (depth, night, introspection) Neutrals: pure white #ffffff, pearl gray #f5f5f5 I'm open to the designer proposing a different palette if they can justify it with solid visual and emotional arguments. The palette can shift to reinforce the logo concept. What I do NOT want Handmade calligraphy or "artisan" typography Generic coaching aesthetics (hands to the sky, rising suns, mountains, staircases) Rainbow gradients, exaggerated shines, 3D glow effects Obvious spiritual icons (mandalas, lotuses, chakras, eyes) Mainstream typefaces like Montserrat, Bebas Neue, Impact, Poppins Logos where the full name has to be placed underneath "to be understood" — the mark must stand on its own Check marks, ticks, upward arrows, closing circles "Fitness app" aesthetics (muscle, sweat, gym imagery) Deliverables (once we land on the final concept) Brand files Primary logo — the hero version Secondary logo — compact version for favicon, social media, watermark Mark only — just the symbol, for uses where space is minimal Monochromatic versions — white on dark and black on light Reverse version — for photo overlays Technical formats Editable vector files: AI (Adobe Illustrator) and SVG Transparent PNG exports: 512px, 1024px, 2048px iOS app icon: 1024×1024 px (master) plus exports for all Apple template sizes Favicon: 16, 32, 48, 192, 512 px Podcast cover: 3000×3000 px (Spotify/Apple Podcasts) Brand guidelines (PDF document) Minimum logo spacing Minimum size for use Allowed and prohibited variations Color palette with HEX, RGB, CMYK, Pantone codes Recommended secondary typefaces for editorial use Applications I need to cover iOS app icon (Apple Store) App splash screen and header Web landing page (hero) Instagram / TikTok posts and reels Daily podcast cover on Spotify and Apple Podcasts YouTube video watermark Email signature Print materials (notebook, sticker, basic hoodie) Visual inspiration (level references — not aesthetic templates) Brands I admire for different reasons (I don't want to copy them, I want to understand the level I'm aiming for): Headspace: simple symbolism with emotional weight Tesla: premium, timeless typography Calm: emotional depth without falling into spiritual cliché Whoop: disciplined masculine brand without visual aggression Lululemon Studio: balance between wellness and performance Aesop: editorial typography, restraint, premium without shouting
Project ID: 40505863
183 proposals
Remote project
Active 2 hours ago
Set your budget and timeframe
Get paid for your work
Outline your proposal
It's free to sign up and bid on jobs
183 freelancers are bidding on average $120 USD for this job

As an experienced and highly versatile Graphic & Web Designer with over 9 years in the industry, I understand the significance of a strong and cohesive brand identity. Your project to create a logo system for RETO100 resonated deeply with me. I have the skills and expertise to create a logo that accurately reflects the unique essence of your program. With thorough knowledge in Adobe Photoshop, Illustrator, Branding, Graphic Design, and Logo Design I am well-versed in developing visual identities that are modern, minimalist, and evoke trust. In my previous projects, I’ve created branding for both print and digital platforms ensuring complete versatility while maintaining a high level of performance. I thrive on projects like this - challenging yet extremely rewarding as they involve understanding deep-seated emotions. It is my promise to delve deeply into your brand ethos combining warmth & permanence without resorting to stereotypes or clichés. Let's collaborate effectively across all stages and ensure you receive top-notch deliverables matching your vision and functionality requirements. Choose me for RETO100’s visual anchor, and I'll ensure that the logo system represents your brand's direction accurately whilst resonating deeply with your audience.
$101 USD in 1 day
8.5
8.5

Hello, I am excited about the opportunity to work on the RETO100 Logo System project. Understanding the importance of a logo that resonates with a brand's core values and audience, I aim to create a modern and minimalist design that exudes trust and reliability. With over 15 years of experience in logo design and branding, I have a proven track record of creating impactful visual identities that enhance brand recognition and credibility. My approach involves developing three distinct concept directions, each rooted in the pillars of the RETO100 program, and refining the chosen concept through collaborative feedback to ensure a polished logo system. I invite you to review my portfolio at https://www.freelancer.com/u/engmoriadham to see examples of my previous work. How do you envision the logo representing the essence of the ABAD Method and resonating with your target audience? Looking forward to the possibility of collaborating on this project. Best regards, Adham
$99 USD in 3 days
8.0
8.0

As a highly innovative and experienced graphic designer, your desire to have a visual anchor that reflects your brand values through every intended context aligns perfectly with my creative philosophy. Nombre, truth be told, I’m excited about the opportunity to craft a powerful brand image for RETO100 using minimalistic and modern designs — as signposted in your selected color scheme, as well as projecting discipline, depth, permanence, premium quality and balance masculinity which aptly fit into what I do best. During my career, I’ve tackled several high-net worth projects that strongly resemble the magnitude of your goal for RETO100. With my skills-set in Adobe Suite (InDesign, Illustrator and Photoshop), Figma, HTML and Holistic Branding methodologies, I will ensure the focal point of this project is a direct reflection of your core intentions. My commitment includes producing three concept directions tied to each pillar of RETO100 while ensuring the chosen concept is refined to meet the acceptance criteria you've set fort in the project description.
$100 USD in 1 day
8.0
8.0

Hyy, Need a logo that speaks for your brand? I’ve got you covered! With 7+ years of experience, I create 100% original, high-impact logos that leave a lasting impression. Whether you're launching or rebranding — let’s build something unforgettable. ✨ Why Choose Me? ✔️ Unique & professional design ✔️ All high-res file formats ✔️ Fast turnaround & 24/7 availability ? Final Files: AI, PNG, PDF, PSD, SVG + fontsLet’s get started today! — Parkash Joshi
$130 USD in 1 day
8.1
8.1

Hi there, I look through the project details and realize that you are looking for Logo Design for a brand : "RETO100". Please look into our portfolio link for reviewing similar work. : https://www.freelancer.in/u/thedesignertec.html I will give you Initial creative concepts. Deliverable Final file formats are : .AI, .EPS, .PSD, .PDF, .JPEG, .PNG, Fonts etc. I can deliver the quality design to tight deadlines. Looking forward to hear from you. Regards, Preeti Designertec
$100 USD in 1 day
7.7
7.7

Hi there, I’m thrilled at the opportunity to design the logo for RETO100! Your vision of combining modern minimalism with the principles of t
$99 USD in 1 day
7.3
7.3

I hope you're doing well! My name is Nawal, and I bring over nine years of experience in Logo design identity. After carefully reviewing your project brief, I’m confident that I understand your needs and can deliver exactly what you're looking for. Here’s what I offer: ✅ Multiple initial drafts within 24 to 48 hours ✅ Unlimited revisions until you're 100% satisfied ✅ Final delivery in all required formats, including the editable master file and full copyright ownership You can check out my profile, portfolio and past work here: https://www.freelancer.com/u/eaglegraphics247 I’d love to discuss your project further and explore how we can make your vision a reality. Let me know a convenient time for a quick chat! Looking forward to working together. Best regards, Nawal Maredia
$100 USD in 2 days
7.4
7.4

Hi, Your logo must scale from a 1024×1024 app icon to large-format print and meet WCAG 2.1 contrast while remaining modern, minimal, and consistent across app, web, podcast, merchandise, and print. We have spent the last 10 years solving exactly this type of problem. We'll present three distinct concept directions tied to the ABAD pillars, refine the chosen mark into vector master files (AI, EPS, SVG), and deliver app-icon, monochrome/knockout variants plus export-ready PNG/JPEG sets and a concise usage guide covering spacing, color values, and type pairings. We'll apply Logo Design principles when creating the primary mark, introduce subtle Illustration cues that reference Abundance, Wellbeing, Self-Awareness, and Direction, and use Graphic Design rigor to test scale, legibility, and WCAG contrast for #E49933 on #0a0e14. Best regards, Zeeshan - Please use We,us, our. We are team so dont use I, me.
$145 USD in 1 day
7.1
7.1

I cannot contain how excited I am about working on the RETO100 Logo System. My 8 years of experience, specializing in brand guides and logo design, makes me well-equipped to approach this task head-on. I’m adept with tools such as Adobe Illustrator and Photoshop along with a strong foundation in the principles of graphic design, ensuring that your logo will scale seamlessly across all mediums and platforms while consistently projecting the trustworthiness and reliability you desire. Drawing from my expertise with creating visually impacting designs, I intend to begin this collaboration by presenting you three distinct concepts. Each concept will be accompanied by a short rationale, explicitly showcasing its connection to your program's pillars— Abundance, Wellbeing, Self-Awareness, and Direction (ABAD Method). Your satisfaction is paramount; thus, I guarantee you up to two focused revision rounds for us to reach a polished, fully-fledged logo system that meets every one of your requirements. Please feel free to reach out so we can connect and explore how I can contribute to your project’s success. My Portfolio: https://www.freelancer.com/u/rinuart28 Looking forward to your response. Best regards, Pink Pony P.
$99 USD in 1 day
7.1
7.1

As a devoted Canadian graphic designer, I believe I'm the ideal candidate for your RETO100 Logo System project. Over the span of 6 years, I've provided visual solutions and invested great dedication into impactful branding and design work. Rendering your distinct three concept directions to capture the essence of your ABAD Method perfectly aligns with my skillset. Commanding software like Adobe Illustrator and Photoshop, I have effectively showcased creativity, detail orientation and innovation in my designs time and again. The logos crafted will undoubtedly scale seamlessly across varied media while retaining its intended identity through my thorough vector work. I invite you to review my portfolio here: https://www.freelancer.com/u/Jneutron1237890 I would be happy to discuss your project requirements in detail and provide the most suitable solution for your needs. Budget and project timeline can be discussed through chat based on the scope and complexity of the work. Feel free to contact me at your convenience. I look forward to working with you. Best Regards, Jimmy G.
$99 USD in 1 day
7.1
7.1

With over 5 years of multifaceted design, branding and illustration experience in my arsenal, I am confident in my ability to deliver on every requirement this project demands. My proficiency in Adobe Illustrator will help bring to life the three logo concepts you are seeking, ensuring that we successfully balance the modern, minimalist aesthetic with visual warmth that signifies RETO100's distinctive Latino distinction. Furthermore, as an experienced designer with a proven track record of delivering high-quality, scalable designs for various formats, I am equipped to provide you with a logo system that resonates with your audience across all touchpoints of the RETO100 brand. I understand that your brand embodies discipline, depth, permanence and premium value and my approach will be focused on creating a thoughtful design that reflects these values. Lastly, my competitive pricing does not compromise the quality of my designs as confirmed by past clients who reported being satisfied not only with my designs but also my communication skills and reliable support. Choosing me for this project means opting for innovation from ideation through to execution. I look forward to discussing the three initial innovative concepts I have for the RETO100 logo with you. Let's create a definitive visual anchor for your brand!
$99 USD in 1 day
7.3
7.3

With over a decade of experience in graphic design, branding, and logo creation, I believe I am the perfect fit for your RETO100 project. Your description of a modern, minimalist design that evokes trust and reliability resonates deeply with my style, and I'm excited to showcase my creativity. My proficiency in Adobe Illustrator and Photoshop will ensure that your logo not only meets all technical requirements—scalability, single-color application, WCAG compliance—but also embodies the spirit of RETO100. As a book cover designer who has mastered the art of visual storytelling, I understand the importance of connecting design to the core message of a brand. The three distinct directions that you're seeking align beautifully with my approach. Through careful research and thoughtful consideration of RETO100's pillars—Abundance, Wellbeing, Self-Awareness, and Direction—I will deliver concepts with short rationales that clearly highlight these connections. Let's hop on a chat to discuss project deadline, budget and further details. Kindly check my portfolio at https://www.freelancer.com/u/sadian4 Thanks and Regards, Sadia Q.
$100 USD in 1 day
7.0
7.0

With our extensive background in graphic design and branding, my partner and I believe we are the best fit for your RETO100 project. We are well-versed in creating compelling visual identities that align with the unique vision of each brand, much like what you're seeking. Our style emphasizes a minimalist and modern approach, while still imbuing a sense of trust and reliability, perfect for your transformative wellness program. Our approach to this project is rooted in collaboration and innovation. We'd begin by presenting three distinct concepts, each deeply connected to the core pillars of ABAD Method - Abundance, Wellbeing, Self-Awareness, Direction. We understand the importance of an all-encompassing brand that resonates across various platforms and will make sure to factor this into your logo designs. Your 1024x1024 app icon will be converted into scalable vector master files that can be used for large-format prints as well, without compromising on clarity or contrast for digital screens. Here is the link of my profile you can check relevant portfolio and if there is any question and concerns you can reach out to me. https://www.freelancer.com/u/javeda5 Shoot me a message so we can discuss the project scope, deadline and budget will be discussed over chat Thanks and Regards, Creative Beavers R.
$100 USD in 1 day
6.7
6.7

Hi there, Do you need to create a RETO100 visual identity with three distinct logo concepts aligned to Abundance Wellbeing Self Awareness Direction I can design modern minimal marks typography based systems and deliver scalable vector assets PNG sets and brand guidelines for all digital and print use I have worked on a similar project before and will deliver high-quality work. Your project will be completed creatively and at a fair price. You will also get unlimited revisions and the final files in all formats, including AI, PNG, JPEG, EPS, PDF, and PSD. Just click on the given portfolio link. https://www.freelancer.com/u/humartist101 Thanks & Regards, Humayo.
$99 USD in 2 days
6.8
6.8

What stands out is that RETO100 is not being positioned as a motivation product. The audience already has achievements and is looking for structure, discipline, and long-term change. That shifts the logo away from typical wellness symbolism. I also noticed your rejection of the infinity-based concept and the R100 mark that needed a clarifier underneath. That tells me the real challenge is creating a symbol with enough meaning and presence to stand on its own across the app icon, podcast cover, and platform UI. I've worked on identity systems where the logo had to function equally well as a product icon, content brand, and long-term company mark. The strongest solutions usually come from reducing the idea to a simple, repeatable visual principle rather than illustrating the mission directly. I'd develop 3 distinct directions: • A typographic system built around discipline and repetition • A symbolic mark rooted in progression and permanence • A compact monogram exploring the relationship between R and 100 All concepts would be tested early in monochrome and app-icon scale before refinement. Final delivery would include the full logo system, brand guide, and all requested vector and digital assets.
$150 USD in 1 day
6.7
6.7

As an experienced Graphic Design Artist, I believe I possess the necessary skills and expertise to craft a logo system that will effectively reflect the ethos of your RETO100 project. My proficiency in branding, graphic design, and illustration combined with an understanding of color theory and layout design qualifies me to create visually appealing and impactful designs that communicate a message effectively - a skillset essential in establishing a definitive visual anchor for your brand. Moreover, I'm highly proficient in Adobe Illustrator, enabling me to provide you with versatile vector master files that can seamlessly adapt to different formats across various platforms while maintaining clarity. With WCAG 2.1 contrast compliance in mind, I assure you that the scalability and contrast of your logo will be well-optimized for digital screens without sacrificing its readability or fidelity when enlarged. Please take a moment to explore my portfolio: https://www.freelancer.com/u/ehsankz If my style aligns with what you’re looking for, let’s connect and discuss your project in detail. Budget and deadline can be finalised during our chat. Best regards, Ehsan B.
$99 USD in 1 day
6.4
6.4

Hi, You’ve mentioned the need for a modern and minimalist logo design for the RETO100 personal-transformation program, reflecting trust and reliability. I understand the importance of creating a versatile logo that can adapt to various platforms seamlessly. With over 5 years of experience in Graphic Design and Logo Design, I recently worked on a similar project for a wellness brand, focusing on creating a visual identity that resonated with their audience. For your project, my approach would be to present three distinct concept directions, each tied to the pillars of the RETO100 program. I would then refine the chosen concept through collaborative feedback to ensure a polished and cohesive logo system. I would love to discuss how we can bring your vision to life and showcase my portfolio to demonstrate my capabilities in this area. Best regards, Sajida
$100 USD in 7 days
6.4
6.4

Hi there, We’d love to work on RETO100 at Solution24seven — this is a strong, meaningful project and exactly the kind of brand system we enjoy building. We understand the goal: a modern, minimalist identity that feels trustworthy and scalable across your iOS app, web platform, podcast, social media, and print materials. Here’s our approach: We will start with 3 distinct logo directions, each strategically different: • Structured transformation (clarity & progression) • Human growth / flow (organic & emotional) • Minimal symbolic mark (strong, scalable identity) Each concept will include a short rationale aligned with the ABAD Method. After your selection, we’ll refine it through 2 focused revision rounds to achieve a polished final system. Final delivery includes: • Vector files (AI, EPS, SVG) • High-res PNG/JPG • App icon + monochrome versions • Simple brand usage guide (spacing, colors, typography guidance) We’ll ensure the logo is scalable, works in single color, and maintains strong contrast across all digital and print use cases, including WCAG standards. Your chosen palette of amber (#E49933) and deep navy (#0a0e14) is a strong base, and we can refine or expand it based on the concept direction. We’d be excited to help shape a visual identity that reflects the transformation journey of RETO100. Looking forward to working with you, Solution24seven
$99 USD in 1 day
6.5
6.5

Drawing from my varied 8 years of experience, I am confident that I can create a logo system for RETO100 that not only connects with your brand's pillars but also scales seamlessly across all platforms and mediums. My proficiency in Adobe Illustrator and Photoshop guarantees that the final files will be delivered in the required formats and resolutions, remaining sharp even in large prints. Additionally, my expertise ensures compliance with WCAG 2.1 contrast for digital screens, thereby enhancing accessibility to a diverse audience for your brand. As a Canadian graphic design artist, I bring the advantage of being able to aesthetically work on Latino themes without falling into ethnic clichés. It has always been my belief that branding should reflect not just visuals but emotions as well, which aligns perfectly with the transformative depth and premium positioning your program requires. I've successfully executed similar projects like creating identities for wellness startups emphasizing on discipline and permanence; they have seen exponential growth thanks to coherent branding. Let's transform our ideas into reality ready to chat about the project and bring our vision to life Budget and deadline will be discussed over chat https://www.freelancer.ca/u/Jomsmathews Regards, Joms G.
$100 USD in 1 day
6.7
6.7

Having read and fully understood your detailed project brief, I believe I am uniquely positioned to create a logo system that strongly aligns with the essence and philosophy of RETO100. As a seasoned graphic designer with over 8 years of experience, I have developed an innate ability to craft thoughtful designs that resonate deeply with their intended audience. My expertise allows me to effectively combine aesthetics with the psychology of branding, ensuring your logo precisely captures and communicates the key pillars of RETO100: Self-Awareness, Direction, Wellbeing, and Abundance. Throughout my career, I have created highly versatile logos that maintain clarity at various scales while adhering to WCAG 2.1 contrast requirements for digital screens — skills that are paramount for your brand's wide-ranging presence from apps to print media. Deadline & Cost will be quoted after the discussion Kindly check out my previous work https://www.freelancer.com/u/roger220 1. Multiple rounds of revision 2. 100% Satisfaction So that you will consider me every time for future job whenever you needed. Best Regard Roger G.
$100 USD in 1 day
7.0
7.0

Bronx, United States
Payment method verified
Member since Apr 6, 2007
$30-250 USD
$2-8 USD / hour
$40-50 USD
$2-8 USD / hour
$75-100 USD
₹1500-12500 INR
€8-30 EUR
$30 USD
₹750-1250 INR / hour
£18-36 GBP / hour
₹1000 INR
$20 USD
₹750-1250 INR / hour
₹12500-37500 INR
£750-1500 GBP
₹12500-37500 INR
$58 USD
₹12500-37500 INR
$58 USD
$30-250 CAD
$30-250 USD
₹750-1250 INR / hour
₹12500-37500 INR
₹1000 INR
₹2500 INR