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We are looking for an experienced brand identity designer to create a complete and professional brand kit for our food/snacking brand. Our goal is to build a brand that feels trustworthy, premium, modern and professional, while still being fun, energetic and approachable. The brand should appeal to young consumers and families, so the identity cannot feel too corporate or boring, but at the same time it should look credible enough to build strong customer trust. We already have the basic direction of the brand, and we are looking for a designer who can take it to a complete professional level. We do NOT want generic proposals. When applying, please tell us clearly: * What is your vision for this type of brand? * What would you include in the complete brand kit? * What deliverables will you provide? * How would you balance the fun side of the brand with trust and professionalism? * What is your process from concept development to final delivery? * Please share relevant branding, FMCG, food, snacks or consumer-product projects from your portfolio. The brand kit may include areas such as: Logo system and logo usage Brand colour palette Typography system Brand personality and visual direction Graphic elements and patterns Iconography Packaging visual direction Social media visual style Photography / illustration direction Brand guidelines document Templates for future marketing use Any additional elements you believe are necessary to build a strong and consistent brand We are open to suggestions and would actually prefer designers who can recommend what the brand needs instead of simply following a checklist. We are looking for someone who can think strategically about the brand, not just create attractive graphics. Please start your proposal by briefly explaining how you would visually position a brand that needs to feel both trustworthy and fun, followed by the exact deliverables you recommend for this project. If your approach and vision match ours, there is potential for additional work including packaging, website graphics, social media creatives and future product launches. Timeline: 15-20 days
Project ID: 40702274
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30 freelancers are bidding on average ₹52,886 INR for this job

With over a decade of experience as a branding and graphics designer, I'm well-positioned to take your food/snacking brand from its current state to a whole new level of professionalism, trustworthiness, and even fun. Much like the image you desire for your brand, I am mindful of balancing competence and approachability in my work. My extensive background empowers me to appreciate that creating a recognizable and relatable brand goes beyond just pretty artwork. I start by understanding your current direction before infusing it with elements like engaging logo systems, dynamic graphic patterns, a well-curated color palette, and typography choice that suits both the younger generation and families. To achieve an organic blend of trust and fun, my process ensures that I remain receptive to your inputs while bringing strategic designs to life. I believe in collaboration as we build a visual narrative for your brand together. From concept development through mock-ups , iterations and feedbacks , everything is focused on creating a strong, cohesive end product that'll resonate with the masses. Having successfully created impactful brand guidelines document and assisted in elevating brands across FMCG sector, I can confidently help you dress up future marketing templates, packaging designs as well as social media visuals which is sympathetic to the broader context of your business.
₹38,788 INR in 1 day
8.0
8.0

A brand that needs to feel both trustworthy and fun should lead with warmth in its color and illustration language while keeping a disciplined, consistent grid and typography system underneath: the fun lives in the surface (palette, iconography, packaging patterns, photography style), the trust lives in the structure (consistent logo lockups, clear hierarchy, professional guidelines). That balance is exactly what I build for leading multinational food, personal care and wellness brands (under NDA) in my day-to-day retail/trade marketing work. Deliverables I'd recommend: logo system with usage rules, color and typography system, brand personality/voice guide, packaging visual direction, iconography and pattern library, social templates, and a full brand guidelines PDF. Process: quick discovery call to lock positioning, then 2-3 concept directions, refine the chosen one into the full system, and hand off guidelines plus editable files (AI/EPS/PDF). I can deliver within your 15-20 day timeline. Is there an existing product line or packaging reference I should design toward, or is this identity being built ahead of the product photography/packaging?
₹65,000 INR in 18 days
6.4
6.4

As an experienced graphic designer specialized in branding and corporate identity, I could envision your food/snacking brand as trustworthy yet fun charmingly by employing a modern, premium aesthetic that resonates with young consumers and families. I would leverage lively, energetic typography, evoke delightful color scheme choices and integrate playful but meaningful graphics that intuitively communicate your brand's messages. Trustworthiness would be instilled through clean design elements echoing credibility and professionalism that kindles brand reliability. Having crafted engaging brands for numerous FMCG and consumer-product projects over the years including an array of fascinating food projects for globally renowned clients that have spanned different cultures has honed my skill to tackle multifaceted tasks with zest. Looking forward to transforming your brand into an engaging story that resonates with your target audience and sells your product from its shelves!
₹40,000 INR in 7 days
6.1
6.1

Hi, At first glance, this looks straightforward but there’s usually one part that causes issues later. I’ve handled similar work before and can help you avoid that. Regards, Rajesh
₹37,500 INR in 7 days
3.1
3.1

New Delhi, India
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Member since Mar 19, 2026
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