Rebrand Yola’s Brand Voice

I’m rolling out a full business rebrand under the name “Yola” and the visuals are largely set; what still needs a refresh is every word that represents us. I want the entire verbal side of the brand rewritten so it feels unmistakably friendly and approachable, without losing clarity or professionalism. Here’s what I need from you: • A concise brand story that introduces Yola and instantly feels like a warm handshake. • Key messaging pillars, tag-lines and elevator pitches that teammates can drop into any conversation or collateral. • A practical voice & tone guide that shows writers and customer-facing staff exactly how to sound like Yola, complete with do’s and don’ts and real sentence examples. Please share one or two short samples of brand messaging work you’ve crafted in a similar tone. Once we align on direction, I’ll provide existing materials and any research you need so we can turn them into the friendliest version of Yola yet.

Project ID: 39715371