We're trying to convert people to install our app (see the website [login to view URL]) and we have a number of email lists (legitimate) which includes their name, niche and social account. But while the open rates are great, CTR to actually visit our site or download the app is low.
We've tried different types of copy styles, but still no CTR and our value proposition (grow their social accounts) is good, but still CTR below 3%
Help us write killer copy and A/B test (we use Mailjet for now).
See screenshots for more data and email examples.