It’s determined by strong trends in the mainstream media linked to social, such as Facebook, Twitter, Google, Pinterest and other networks, all of which are enormously popular, famous and known through Internet portals.
Every day, we teach the enormous power of the existing communication between different sectors of society, and its rapid growth, directly impacts the online media world.
The awareness of this growing work as a counselor when choosing the right place, where you must provide a project using effective tactics to know exactly where or let us know where to invest axis. Here are some of the trends in the major social networks: Facebook the new algorithm, Advertise with Images (Vine or Instagram) SEO, Google Plus, among others. There is no doubt that advertising images and video, have gained prominence in communicating business strategies, and its position has grown in significant percentages. We all understand that, that's why I have always maintained that "a picture is worth a thousand words."
Regarding the change of algorithm in Facebook, a study revealed that a small percentage of fans between 5 and 6%, visualize your posts. This number is steadily falling. While Facebook has managed to gain significant revenues as advertising, highlights some potential in the social strategies of many businesses weakness: over-reliance on any platform, puts us at the mercy of their whims, because either stops working or to change its rules. Understand this point, it is important to review our marketing strategies in less than 6 months time.
Google Plus is playing an important role in the organic ranking algorithm of Google, and it is expected that this trend will continue. It is also the best choice to access Google's authorship, which will play a big role in SEO at the end of this year.
This will help identify your content, link to the correct author. In many cases, an image of the writer appears next to content in searches, increasing the visibility and visitors.
The online marketing industry is abandoning the idea that social media, SEO and content marketing occur in isolation. The social media marketing decisive impact on how content is viewed and share.
It is important to understand about these three pillars of online marketing (SEO, content and social network as a system that works synergistically to increase the visibility, consumption and therefore sales.
The visual platforms are playing an important role in social networking for business.
Video content is better than ever, with additional networks like Instagram and Vine, using micro videos. Infographics are another effective tool for business promotion, hosting countless data. Developments in social networks have taught us anything this year, and entrepreneurs with flexible and committed approaches, get the highest RSI (Relative Strength Index).
It is important to take time to understand the general trends and experiment with specific tactics, under the growth of your business.