Organisation, Culture and History - Cadbury Case Study
1. Morgan’s Organisational Metaphors: identify 2 that might be applied appropriately
• 1 before the merger, and
• 1 after the Schweppes merger.
• and justify your answer for each of the above.
2. Describe what is meant by the term ‘the psychological contract’ and what it
3. Review Cadbury’s approach to the welfare of its workers in the first century of
its existence. Consider what were the main features of its approach, and in
your opinion, how many, and which, might be appropriate today?
4. Examine Cadbury’s 19th and 20th century organisational culture as outlined in
the case, using Ian Brooks (2006) ‘Factors affecting national culture’
5. Review the changes to Cadbury’s culture and structure after 1969 using a socio-technical
systems approach. What key differences can you identify between
the pre - and post- merger organisation.
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