We would love to work with you on this project. We have a team of specialist in-house writers based in the UK. Each specialise in different tones of voice, style & sector. We have covered a large amount of retail clients, travel, legal content, and recruitment so. we know. your sector. We use the following best practices when creating content;
- Initial Keyword Research
- Competitor Analysis
- Content Terms / Suggestions
- Cluster Ideas
- Keyword Selection (Primary/Secondary)
- Linking (External for relevancy & authority ONLY where req. / Internal to pass authority to key landing pages)
- Utilise H1 Tag (Optimise for primary keyword)
- H2 Tags for Sub Headings
- H3 Tags / Quotes to seperate large sections of consecutive paragraphs
- Short paragraphs for better mobile engagement (all content is previewed on mobile device and written with this in mind)
- CTA's where applicable
- Use of Bold, Italics, Quotations to improve reader engagement
- Large articles to begin with summaries hyperlinked to sub-sections (reduces bounce rate) etc.
Followed by Title Tags, Meta Descriptions, Alt Tags, Schema Markup etc.
This is just a brief overview of our content production process, we would love to schedule a call with you to explain our strategy in more detail.
Hope to speak to you soon to answer any queries.
Kind regards
Joe