Title: Gender Representation on modern Disney movies
Aim: To discuss if the trend or the gender portrayal of modern Disney movies has changed as compared to the Disney movies in the past with some modern feminism theoretical approaches
Theoretical Approaches needed to be used to discuss in the writing
This coursework requires you to select any media text – news, entertainment, advertisement or other forms of popular culture – and conduct a critical analysis. You must draw upon the theories and concepts learnt in class. The questions you should ask include:
• What are the main issues/problems in the text?
• What are the assumptions proposed in the text?
• What key theories and concepts can you use to explain the phenomenon or trend? What explains the portrayal?
• What are gaps in existing theories that can be addressed?
• Are there opportunities to change the portrayals and what would it take? Are these possible given the circumstance – political, social, cultural, structural?
Why do a media analysis?
• A media analysis allows you to choose a text of interest (film, ad, news piece, magazine covers, music etc.) and apply the theories you have learnt to explain a phenomenon using the portrayals/depictions.
• This coursework is useful for those who would like to hone their skills in doing an in-depth content analysis and to apply theoretical frameworks on a media text.
The report should be 2,500 words (excluding the reference list) with a minimum of 3 academic content.
A proposed format:
• Introduction – state the purpose and subject of analysis and the proposed approach you have chosen
• Description and background of the text – in what context, what are the main issues/criticisms/discussions?
• Discussion – what explains the text, why is portrayed in that way etc. – supported by a theoretical approach
• Recommendation – if there are alternatives and new areas of work related to this issue
• Conclusion – what did your analysis show and what is the implication?
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