FRENCH PRESS RELEASE
MUST BE FOLLOWED:
[url removed, login to view] sure the information is newsworthy.
[url removed, login to view] the audience that the information is intended for them and why they should continue to read it.
[url removed, login to view] with a brief description of the news, then distinguish who announced it, and not the other way around.
[url removed, login to view] yourself, “How are people going to relate to this and will they be able to connect?”
[url removed, login to view] sure the first 10 words of your release are effective, as they are the most important.
[url removed, login to view] excessive use of adjectives and fancy language.
[url removed, login to view] with the facts.
[url removed, login to view] as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
[url removed, login to view] sure you wait until you have something with enough substance to issue a release.
[url removed, login to view] it as easy as possible for media representatives to do their jobs.
Must be like this Press Release Template
FOR IMMEDIATE RELEASE:
Web site address
City, State, Date — Opening Paragraph (should contain: who, what, when, where, why):
Remainder of body text – Should include any relevant information to your products or services. Include benefits, why your product or service is unique. Also include quotes from staff members, industry experts or satisfied customers.
Abbreviated headline 2
(page 2)Remainder of text.
(Restate Contact information after your last paragraph):
eg: For additional information or a sample copy, Contact: (all Contact information)
Summarize product or service specifications one last time
Company History (try to do this in one short paragraph)
# # #
(indicates Press Release is finished)