After Studying WELL the brand through website, facebook account, and supplied powerpoint material of the past 2-3 years,...digest local and culture parameters, then prepare creative along with corresponding copy for each of the 3 campaigns for designers to start work.
Campaigns revolve around back to school and back from summer holiday (we call it here back from Sahel (Egypt's North Mediterranean Coast) so now you need more time for self and family and less for cleaning and house care...services to focus on;
1- Move In Cleaning - 4 posts
2- Deep Cleaning & Steam Cleaning & Sanitizing - 4 posts
For commercial cleaning services check website and company profile (since there are no posts related) and create the content for the posts
3- Commercial Cleaning Services - 9 posts (3 each type)
1- Working with designer live is required for discussion and overview and remarks on work - team viewer or any other software - important
2- Templates, Raw/Original designs, and final posts designs are required for each post as high resolution designs plus displayed on a power point presentation against its corresponding copy as final milestone submission
3- I am attaching one template for the work I would want the outcome to look like throughout the project...you will see the templates are acebook size with reasonable resolution and not much work ...the idea in the creative itself and the content
writing / copy writing creative
originally this project was both design and content...after discussing with 3 bidders, I understood that the designers need the copy -or idea or details of text- first before starting to design the facebook posts. so now I transformed the project to target freelance copywriters / creative / creative writers
Attached 2 examples are for previous campaigns.