This project involves putting together a media kit for my new company "Modern education". Some of the items are already written. There is already a lot of information on a couple of websites that could help to put this kit together. The parts of the media kit include:
Letter of Introduction:
This is a letter that tells them why they should be interested in advertising in the free newspaper “Modern Education”. Some of the reasons are:
1) The topic of the newspaper is education, and is focused on helping families become better educated.
2) It is focused on providing “Community News” focused on education for the local community
3) Large distribution 15,000 copies for the local area
I will include a sample letter to use as a basis for the “Letter of Introduction” (300 - 350 words).
Company Information or Fact sheet:
One page fact sheet about the company. (300 - 350 words)
Fact sheet about founder of Modern Education:
Information can be obtained from several website pages that I will provide. There should be snippets (paragraphs) of different projects that the founder has worked on in the past that are relevant to the topics of “education”. The Fact sheet should be 2 pages. (at least 500 words)
Proofread 3 Press Releases & Improve Content: These 3 press releases should already be in good shape.
Write a 4th press release (1 page) using the same format about the free ebook that is being offered on the website. (275 - 350 words)
Write a capabilities brochure for Modern Education. These are secondary capabilities of Modern Education (the main focus of Modern Education is printing the weekly newspaper).
The capability topics that should be written about are:
• Research: Curriculum research, Product research, Patent research, Market research
• Statistics: Trend analysis, Product yield improvement
• Process engineering: Creation of manufacturing processes, business processes
• Technical writing: Curriculum writing, Technical writing, Operations manuals, procedure writing
This brochure should be 2 pages (600 - 700 words).
I will upload all of the relevant files to the person that will be working on this project.