Professional/journalistic write-up on Big Data and relevance in emerging market

A business writer is urgently required to do an extensive 1,500 words write up on Big Data and relevance within a third world context (Africa, Middle East and Asia) The rationale for Big Data in emerging market will be built on these knowledge pillars below: 1) Need for real-time Big Data intelligence for accountable marketing : “What doesn’t get measured, doesn’t get managed” Peter Drucker 2) Sophistication in customer behavior and need for disparate data sources 3) Fragmentation of media is making it most difficulty to pin down customers 4) Increasing economic pressure and declining margin means Marketing spend must become more accountable and real-time Big Data intelligence must be applied 5) How 4 key trends driving the Big Data marketspace : Information Osmosis, Connected World, Social Network and Sensor Economy 6) Opportunity exists in data. The digitalization of media has led to the production of an enormous amount of data. And in this data lies the advanced marketer’s treasure in the form of consumer response patterns. These micro patterns give us insight into a number of key factors which we must use for designing personalised marketing process. 7) Sensory engineering, ambient analytics , shopper analytics and artificial intelligence to develop a predictable customer experience during shopping in ways that can drive repeat purchase and upselling/cross-selling (making customers who bought A, also buy Y because a pattern of association has been established amongst previous buyers) Examples like a. [login to view URL] b. Volume, Variety and Velocity of multi data sources 11) Case study of Big Data application in algorithmic marketing a. [login to view URL] b. [login to view URL] c. [login to view URL] d. [login to view URL] The piece must out in a high-beat;inspirational and journalistic formaton how Big Data will shape the future in a most convincing manner