Project is simple, low-budget and for competition on mofilm.com.
Duration of commercial is: 60 s
Main goal is to achieve "suprise" effect. The idea is based on "what can happen and you won't even notice it". Guy is preparing yourself to get to the work, he makes himself a breakfast, he washes his face, drink his coffe, everything is optimistic, VO should also be optimistic. And he doesn't notice any information on his macbook([url removed, login to view] opened, and viewer can see that giant amount of information flow through website). He leaves his apartment, and we see post-apocalyptic world and his house as a the only one left on planet. Then VoiceOver - "[url removed, login to view] check before it's too late"