Advertisement has to be created to promote radio station. This is a new and first Tamil radio station covering entire Switzerland. The radio is working in latest technology DAB. The radio can be heard in crystal clear audio sound most importantly in vehicles while travelling (This point of radio can be heard in car while travelling must be highlighted in the ad) and also in home in entire Swiss. The ad must be understandable people who see it visually. Initially logo must come with a punch with excellent animation and after effects. After the visual is prepared neatly, it is okay if voice is given in English but can be converted to Tamil. But visual is most important.