Fractional SaaS Growth Leader Required

# Fractional Head of Growth (90-Day Subscription App Growth Project) ## Opportunity I'm looking for an entrepreneurial **Fractional Head of Growth** to lead customer acquisition and subscription growth for my flagship SaaS platform, **Clear Couples**. This is an intensive **90-day engagement** designed to prove what is possible when an experienced growth leader owns the entire growth strategy—from customer acquisition to conversion and retention. If measurable results are achieved, my intent is to transition this engagement into an ongoing monthly retainer and potentially expand your role to lead growth across multiple SaaS products in my portfolio. This is not a social media management role. This is not a virtual assistant position. I'm looking for someone who can think like an owner, make data-driven decisions, execute quickly, and build a repeatable growth engine. --- # About Clear Couples Clear Couples is a subscription-based relationship intelligence platform that helps couples strengthen their relationships through guided assessments, actionable insights, goal tracking, agreements, and AI-powered recommendations. Here's the website: [login to view URL] The product is built. Now it's time to scale. --- # Project Objective During the next 90 days your mission is to build a predictable system for acquiring paying subscribers. Success is measured by recurring subscription growth—not vanity metrics. I care about: * Paying subscribers * Monthly Recurring Revenue (MRR) * Customer Acquisition Cost (CAC) * Lifetime Value (LTV) * Return on Ad Spend (ROAS) * Trial-to-paid conversion * Customer retention If likes and followers increase but subscriptions don't, the project is not successful. --- # What You'll Own You will have ownership of the growth strategy, including: ### Growth Strategy * Build a comprehensive 90-day growth roadmap * Identify the highest ROI acquisition channels * Prioritize experiments * Develop weekly growth initiatives ### Paid Acquisition * Meta Ads * Instagram * TikTok Ads * Google Ads * Retargeting campaigns * Budget optimization ### Organic Growth * Content strategy * Short-form video strategy * Community growth * Social media planning * SEO recommendations * App Store Optimization (if applicable) ### Influencer & Partnership Growth * Identify influencers * Recruit affiliate partners * Create referral opportunities * Develop partnership campaigns ### Conversion Optimization * Landing pages * Subscription funnel * Pricing page * Calls-to-action * A/B testing * Onboarding improvements ### Retention * Email marketing * Lifecycle campaigns * Push notification strategy * Reactivation campaigns * Referral programs ### Analytics Build dashboards that measure: * Website traffic * Trial signups * Conversion rates * CAC * ROAS * MRR * Churn * LTV * Funnel performance --- # What Success Looks Like At the end of 90 days I expect to have: * A documented growth strategy * Repeatable acquisition channels * Optimized conversion funnel * Improved subscription metrics * Growth dashboards * Marketing playbooks * A prioritized roadmap for the next 12 months Most importantly... A measurable increase in paying subscribers. --- # Weekly Expectations We'll meet once each week. You'll provide: * Activities completed * Metrics * Wins * Failures * Experiments * Learnings * Next week's priorities I appreciate transparency. If an experiment fails, tell me why. If something works, let's scale it. --- # Ideal Candidate You have successfully grown: * Subscription SaaS platforms * Consumer mobile apps * Consumer web applications * Membership businesses * Direct-to-consumer products You understand: * Subscription economics * CAC * LTV * ROAS * Growth loops * Product-led growth * Viral growth * Referral programs * Paid acquisition * Organic acquisition * Analytics You're comfortable making decisions based on data rather than assumptions. --- # Required Skills * Meta Ads * TikTok Ads * Google Ads * GA4 * Funnel optimization * A/B testing * Email marketing * Marketing automation * Landing page optimization * Influencer marketing * Analytics and reporting Bonus: * AI-powered marketing tools * SaaS growth * Mobile app marketing * Subscription optimization * Community building --- # Your Proposal Must Include Please answer every question. 1. Tell me about the subscription product you've grown that you're most proud of. 2. What were the starting metrics? 3. What were the ending metrics? 4. What specific actions produced those results? 5. What advertising platforms have generated your highest ROI? 6. What would your first 30 days look like? 7. What KPIs would you report to me every week? 8. What is one growth experiment you'd recommend trying for Clear Couples during the first month? 9. Share links or case studies demonstrating measurable growth you've personally delivered. Please be specific. Quantified results are far more valuable than general marketing experience. --- # Compensation This is a milestone-based **90-day project**. Outstanding performance will lead to an ongoing monthly engagement. As my software portfolio grows, there is an opportunity to become the long-term Fractional Head of Growth across multiple products. --- # Who Should Apply Apply if you're excited about building something meaningful, enjoy solving growth challenges, and have a proven track record of turning products into subscription businesses. I'm not looking for someone to simply manage marketing activities. I'm looking for someone to build a growth engine. If that sounds like you, I'd love to hear from you.

Project ID: 40619514