We are seeking for an experienced Amazon Pay Per Click (PPC) Specialist to join our team! The PPC
Specialist will be responsible for managing the advertising spends. The core responsibilities of this role
will entail the creation and analysis of each client’s search and display strategy in collaboration with our
online operations team. The PPC Specialist will manage Sponsored Product, Sponsored Brand, and
Sponsored Display ads and will leverage our proprietary to conduct keyword analysis and report on
How PPC Specialists Make A Difference
PPC Specialists drive sales growth by ensuring that advertising objectives are met. The PPC specialist
works closely with the operations team to oversee and execute the advertising strategy using guidance
and advertising best practices.
What You’ll Do:
Lead the day-to-day and manage Amazon Pay Per Click (PPC)
Deep Keyword Research, Competitor and Market analysis for best PPC Performance
Launch and optimize various PPC campaigns on Amazon (Headline Search Ads, Sponsored
Products, and Sponsored Brand etc).
Determine audience targeting.
Reduce ACOS & Improve ROAS
Understanding the goals and strategic plans
Advertisement (Coupon & Promotion)
Maintain daily campaign management including optimizations.
Monitor daily searches on high priority keywords (i.e. brand and non-branded terms)
Monitor budgets daily and adjust to gain better ROI / ROAS and scale profitable ads.
Adjust bids, keyword statuses and negative keywords to gain better ROI.
Stay current on industry trends, focusing on how changes can help improve offerings to
accounts and enhance our overall practice.
Track campaign changes and progress. Produce weekly and monthly reports, covering all search
media channels and performance data.