Marketing Strategy for Self-Help/Philosophy Book

I’m a full-time author ramping up to release my tenth book. I'm looking for someone experienced with book marketing strategy to plan my marketing and PR approach for launch in fall of 2026. The objective is to build interest and an audience for a successful launch. The book is a fun, contrarian self-help and philosophy title. I'm experienced with most tactics for book marketing and PR: what I need is someone experienced with marketing strategy to advise on the right approach for me for this project. Should I bet on TikTok? Should I focus on podcasters? You tell me. Specific deliverables I’m expecting: • An assessment of the strengths and weaknesses of my current platforms • A marketing strategy plan, including month and week breakdowns of goals and activities • Possibly a curated outlet list—of influentials, podcasts, or websites, to target -with talking points or hooks. Something i could use to hire a dedicated marketer or PR person to execute. • Measurement plan showing how you’ll track reach, engagement, and conversion so we can refine tactics in real time. Format can be a Google Doc or PDF, supported by any materials needed to make execution simple. Once we start, I’ll share the manuscript, synopsis, and current platform analytics to inform your recommendations.

Project ID: 40564660