
Closed
Posted
Paid on delivery
Luma Brand Positioning Luma is a modern Indian detergent brand targeted primarily at rural and semi-urban families, beginning in Rajasthan. The packaging should not resemble the typical cluttered Indian detergent packet. It should feel modern, energetic, premium yet affordable, while remaining instantly recognisable as a detergent powder. The overall emotion should be: Freshness • Brightness • Care • Confidence Design Philosophy The design should communicate the feeling of: Freshly washed clothes Bright morning sunshine Clean breeze Fresh fragrance Modern Indian lifestyle Pride in clean clothes The packet should feel optimistic and joyful, not chemical or industrial. Colour Palette Primary Colour Peacock Teal This becomes the signature brand colour. Not turquoise. Not blue. Not green. A rich peacock teal that feels fresh and premium. Secondary Colours White Soft Gold Warm Pink Floral Accents Fresh Green Leaves Very small Coral highlights Avoid ❌ Typical detergent blue ❌ Neon green ❌ Heavy red gradients ❌ Rainbow detergent swirls Layout Large central logo. The logo should occupy almost the centre of the pouch. Leave enough breathing room around the logo. The eye should immediately read Luma before anything else. Hero Graphic Instead of detergent swirls, use fresh white clothes drying on a clothesline. The clothes should appear to move naturally in the wind. This becomes the storytelling element of the pack. The clothes should look soft, bright and freshly washed. Brand Mascot Place a stylish illustrated young Rajasthani woman in the bottom-right corner. She should NOT dominate the pouch. She is a supporting brand character. Characteristics: Young Confident Smiling Wearing modern sunglasses Subtle Rajasthani-inspired outfit Elegant rather than heavily traditional Stylish and aspirational She represents the personality of Luma. Floral Language Use elegant floral illustrations only around the edges. Flowers should frame the composition. Avoid covering the whole pouch. The floral artwork should feel: Fresh Modern Premium rather than decorative. Background Clean peacock teal background. Subtle sunlight. Very soft sky gradient. Optional distant landscape or architectural silhouette kept low-contrast so it doesn't compete with the logo. Benefits Section Position near the bottom. Use three premium stitched-label style panels instead of generic circular badges. Benefits: Deep Clean Bright Whites Long Lasting Freshness These labels should resemble premium clothing tags. Typography Large bold custom wordmark for Luma Rounded Friendly Premium High readability from a distance. Supporting text should use a clean sans-serif font. Top Badge Small premium ribbon: NEW Floral Fresh Fragrance Gold background with rounded shape. Weight Bottom-right. Large 1 kg Easy to notice. Overall Feel The packet should immediately communicate: Detergent powder Fresh clothes Brightness Floral fragrance without looking like Surf Excel, Tide, Wheel or Ghadi. The packet should stand out on a crowded kirana shelf because of its colour, simplicity and confident layout.
Project ID: 40615069
29 proposals
Remote project
Active 6 days ago
Set your budget and timeframe
Get paid for your work
Outline your proposal
It's free to sign up and bid on jobs
29 freelancers are bidding on average ₹4,503 INR for this job

Hi there! I have read your description about " Modern Vibrant Detergent Pouch Design, I am here Help you to make your product label design, pouch design & box design. I will provide you 2-3 different concepts to choose with great options and reasonable price. ☆100% Unique art-work ☆Quick Response ☆Ai, PDF, High Resolution, JPEG format Check my recent work:- https://www.freelancer.com/u/vipjcreative?w=f&ngsw-bypass= Regards Vijay
₹1,500 INR in 1 day
7.1
7.1

Hi, I am expert in design softwares like Illustrator, Photoshop and various other graphic media. I am also efficient enough at communicating and visualizing my works towards others methodically and within the deadlines. Moreover, I have a keen eye for details and aesthetics. You will surely not regret hiring me and working with me as I am a creative designer with pitch ideas. I have done my all previous works by handling them smoothly and of course professionally. I respect all the reviews and criticisms about my work and I try my heart and soul to ameliorate them. So, if you think I am compatible enough for this job then pick me. Message me to discuss the project in detail. Check portfolio: https://www.freelancer.com/u/arjav92 Thank you.
₹5,500 INR in 1 day
7.3
7.3

As a creative graphic designer, my passion for crafting highly aesthetic designs aligns perfectly with the project requirements you've outlined. With advanced skills in Adobe Illustrator, Graphic Design, Illustration, and Logo Design, I have a repertoire of tools that can create exactly what you envision for Luma's detergent packaging. My style is known to be unique and memorable, ensuring that your brand will stand out on even the busiest shelf. Having worked on numerous branding projects like this in the past, I understand the importance of an instantly recognizable design that conveys the brand essence. I'll make sure that Luma's personality and Indian roots are subtly yet uniquely reflected in the packaging through elements like modernized Rajasthani character and elegant floral illustrations. Your vision of fresh white clothes drying on a line will come to life as I’ll create well-structured compositions showcasing brightness and cleanliness and incite the emotions you want your target audience to feel.
₹1,500 INR in 2 days
7.3
7.3

As a seasoned design professional with over seven years of experience in crafting compelling and contemporary brand visuals, I am highly qualified to bring your Luma detergent packaging vision to life. I fully understand the essence of what you're looking to achieve for Luma - a modern Indian brand that speaks to the rural and semi-urban market with a fresh, vibrant, and premium feel. My extensive experience includes designing logos, brand identities, and packaging that resonate deeply with unique target audiences. In my design process, I emphasize not just the aesthetics, but also the strategic functionality of the visual elements. This means the Luma pouch design will not only look sophisticated, but also effortlessly translate its message of freshness, cleanliness, and premium quality from the aisle straight into households. My proficiency with Adobe Illustrator offers the capacity to deliver refined illustrations, ensuring your unique Rajasthani-inspired character aligns perfectly with your vision
₹5,000 INR in 3 days
6.8
6.8

Hi! I’d love to design a distinctive, premium packaging concept for Luma that breaks away from traditional detergent designs while remaining instantly recognizable on a crowded kirana shelf through clean layouts, strong branding, and modern visual storytelling. Portfolio: https://www.freelancer.com/u/pixelsgraphix100 I specialize in FMCG packaging and can create a print-ready pouch featuring your peacock teal identity, central Luma wordmark, flowing clothesline hero graphic, elegant floral framing, premium stitched benefit tags, and a stylish Rajasthani mascot—all built from original vector artwork. You'll receive editable AI files, press-ready PDFs, and high-resolution mockups. Do you already have the Luma logo, or would you like me to design the custom wordmark as part of the project? I'd love to discuss your vision and get started. Best Regards, Santosh Kumar.
₹4,200 INR in 1 day
5.7
5.7

Hello Client, Greeting of the day!!!! I read your job description. I can do this job with quality product. I am always available for your support. Thanks
₹1,500 INR in 1 day
5.7
5.7

Hi, I hope you're doing well!! My name is Pooja, I saw your detailed ❇️Modern Vibrant Detergent Pouch Design❇️description and understand your requirements. I have more than 6+ years of experience in this field of graphic design. ↪️❖ What you’ll get❖↪️ ✅ Unlimited Revisions ✅ Fast Turnaround ✅ All source files (AI, PSD, JPEG, PNG, PDF, SVG, etc.) ✅ No templates or copies from other sources ✅ 100% satisfaction guaranteed ⏩PORTFOLIO: https://www.freelancer.com/u/techypooja4 Best Regards, Pooja
₹4,000 INR in 1 day
5.2
5.2

Hey, I have read your project ☑️ ☑️ Modern Vibrant Detergent Pouch Design ☑️ ☑️ and I can start work now, please come on the chat to discuss about the details of your project. My skills:-I am Professional Graphic Designer and have 7+ years of experience in this field. Specializing in >LOGO DESIGN, >FLYER DESIGN, >ILLUSTRATIONS, >APP SCREENS, >BANNERS, >BROCHURES, >BUSINESS CARDS, >CORPORATE IDENTITIES, >PACKAGE DESIGNS, >ADVERTISING MATERIALS, >PPT, >PRESENTATIONS, AND >BOOK COVERS etc. Here is my portfolio link: https://www.freelancer.com/u/SoloGenius6 I guarantee delivery of all source and raw files (Adobe Illustrator AI, PSD, JPEG, PNG, GIF, etc.). Regards, ☑️Gurpinder Singh Kahlon☑️
₹2,500 INR in 1 day
5.1
5.1

Hello! Greeting of the day, I can provide you professional and attractive DESIGN with unlimited revisions in less time that will be the true identity of your bussiness. I have over 5+ years experience dealing with different kinds of Graphics and Packaging. Here's my portfolio link for consideration -: https://www.freelancer.com/u/DBVertexZone Thanks & Regards, Devendra.
₹1,500 INR in 1 day
4.6
4.6

Hello, I reviewed your project for Modern Vibrant Detergent Pouch Designand I'm confident I can deliver exactly what you're looking for. I've completed similar work before, and I'd be happy to discuss the best approach for your project. You can also review my profile and portfolio here: https://www.freelancer.com/get/muhammada742 I have one quick question before we get started. Best Regards, Muhammad Abdul Samee
₹5,000 INR in 1 day
4.0
4.0

Hi there, Your project instantly caught my attention — and honestly, I already have a few exciting design ideas in mind that can make your brand look super attractive and professional! I’m Akshay, a graphic designer with 7+ years of experience creating eye-catching visuals for brands, businesses, and startups. Here’s what you’ll get: • Unique & creative graphic design concepts • Modern, professional, and high-quality visuals • Fast communication & quick turnaround • Editable source files (AI, PSD, PDF, PNG, JPG, etc.) • Unlimited revisions until you’re fully happy I can start right away and share the first draft within 12 hours. Let’s create something amazing together — send me a message and I’ll happily share my portfolio and a few ideas for your project. Looking forward to working with you! Best Regards, Akshay
₹1,500 INR in 1 day
3.3
3.3

Hi, I’d love to design the complete Luma detergent pouch packaging with a modern, energetic, and premium affordable feel. I understand the goal is to move away from crowded detergent designs and create a confident brand identity built around freshness, brightness, care, and modern Indian living. My design approach will include: A strong peacock teal signature background with premium freshness cues Large, central Luma wordmark with excellent shelf visibility Fresh white clothes on a clothesline as the main storytelling visual Elegant floral edge illustrations with subtle sunlight and breeze effects Stylish Rajasthani-inspired female mascot as a supporting brand element Premium stitched-label style benefit panels: Deep Clean Bright Whites Long Lasting Freshness Attractive NEW ribbon badge and clear 1 kg weight placement Balanced typography and spacing to ensure the pack feels modern, joyful, and premium Deliverables: Original pouch design concept Print-ready artwork Editable source files (AI/PSD) High-resolution exports for review and production Design aligned for future brand extensions Portfolio: https://www.freelancer.in/u/Web2AppGuru Award me the project to start straight away. Or Send a quick message, and let's discuss the details over the chat. Regards, Baby K.
₹3,000 INR in 1 day
3.1
3.1

As an experienced coder, developer and designer with a profound understanding of digital services, I can serve as your one-stop solution for this modern vibrant detergent pouch design project. Having successfully crafted impactful SaaS platforms and stunning mobile applications, I possess the expertise to transform your vision into reality. With proficient skills in Adobe Illustrator and graphic designing, I am confident in creating a packaging that captures the essence of the Luma brand perfectly. By utilizing clean and optimized code, I can ensure your packaging design stands out on crowded kirana shelves while maintaining the premium feel you desire for your target audience. Moreover, my creative and functional design approach will guarantee a packaging that communicates freshness, brightness, care and confidence of Luma while resonating with modern Indian lifestyle. Furthermore, being deadline-driven and customer-focused, rest assured that your project will be completed with utmost dedication within the given time frame. Let us work together to uplift rural and semi-urban families by giving them access to a premium yet economical option through design that reflects their unique needs and aspirations - just like the stylish young Rajasthani woman of Luma on the pouch!
₹1,500 INR in 1 day
2.7
2.7

We, at Cian Vision Technologies(P) limited (CVTPL), genuinely enjoyed reading your vision for Luma. It's clear you're not looking for another conventional detergent pack—you want a brand identity that feels modern, optimistic, and instantly memorable while appealing to rural and semi-urban Indian families. Our team has experience creating packaging that balances shelf impact with thoughtful brand storytelling, ensuring the design feels premium, approachable, and true to the product's purpose. What stood out most was your emphasis on simplicity, the peacock teal identity, and the fresh clothesline narrative instead of the usual detergent visuals. We believe these creative choices can help Luma build a distinctive presence in a competitive market. We'd be glad to connect over a quick call to discuss your vision and ensure every design decision aligns with the personality you want Luma to represent. Best regards, we look forward to bringing Luma to life. Team CVTPL.
₹7,000 INR in 7 days
2.8
2.8

With our extensive skills in branding and corporate identity, my dynamic team at PrimePixel is committed to bringing your vision to life through modern, vibrant packaging design for Luma. With every project, we strive to create impactful visuals that not only stand out but also effectively communicate your brand story and core values. Our proficiency in Adobe Illustrator, Graphic Design, and Packaging Design ensures that we will deliver on the unique demands of your brief. Understanding your need for a design that portrays a modern Indian lifestyle while foster optimism and freshness spurred us to creating unique designs that mirror the emotions of freshly washed clothes, clean morning breeze, and more. We successfully incorporated your chosen bold peacock teal with supportive soft gold, warm pink floral accents, fresh green leaves, and small coral highlights. Our layout carefully allows ample space for central logo prominence while providing necessary breathing room.
₹4,500 INR in 3 days
2.5
2.5

Hi, I can design a bold, modern detergent pouch that stands out with vibrant colors, clean typography, and a premium visual appeal. The packaging will be created to match your brand identity while ensuring all product information is well organized and the artwork is fully print-ready. I have experience designing packaging for consumer products using Adobe Illustrator and Photoshop. You'll receive editable AI files, high-resolution PDF, PNG, and any other required formats, with revisions included to ensure the final design meets your expectations. Best regards,
₹3,500 INR in 1 day
0.0
0.0

Hello, I have carefully read your project brief, and I understand the vision for **Luma**. I can create a modern, premium, and eye-catching detergent packaging design that stands out on crowded retail shelves while maintaining a clean and fresh identity. My design will include: * A unique and modern layout centered around the **Luma** logo. * A premium Peacock Teal color palette. * Fresh white clothes on a clothesline as the hero visual. * A stylish Rajasthani female mascot. * Elegant floral accents and premium stitched-style benefit labels. * Print-ready, high-resolution files suitable for commercial packaging. You will receive: * Editable AI/EPS source file. * High-resolution PNG and PDF. * Print-ready CMYK files with proper bleed. * Unlimited revisions until you're satisfied. I can start immediately and deliver the first concept within **24–48 hours**. I look forward to working with you and creating a packaging design that gives **Luma** a unique and memorable identity. Thank you.
₹5,000 INR in 7 days
0.0
0.0

Hi there, I read your detailed brief for Luma, and I love the concept! Breaking away from the cluttered look of Surf Excel, Ghadi, or Tide to create a modern, premium, and cultural packaging for Rajasthan’s market is a winning strategy. Here is how I will bring your exact vision to life: Signature Color Palette: A rich Peacock Teal background with soft gold and gentle sunlight gradients—standing out instantly on kirana shelves. Storytelling Hero Graphic: Replacing traditional chemical swirls with soft, bright white clothes drying on a clothesline moving in the breeze. Modern Mascot: A subtle, stylish illustration of a young Rajasthani woman with modern sunglasses in the bottom-right corner. Fabric-First Benefits: Designing Deep Clean, Bright Whites, and Long-Lasting Freshness as stitched clothing tags rather than standard circular badges. Clean & Balanced Layout: High-readability rounded Luma central logo framed elegantly by soft, botanical floral borders (pink, green, coral).
₹2,000 INR in 3 days
0.0
0.0

Hello, I can design a modern premium detergent packaging for Luma that stands out on rural and semi-urban shelves while communicating freshness brightness and care. I will create a clean peacock teal based layout with a strong logo focus fresh clothes visual storytelling and an elegant Rajasthani brand character. I will provide the final packaging design with organized editable source files and print-ready artwork following the required layout typography colours and benefit panel structure. I have 10+ years of experience designing product packaging and brand visuals using Adobe Illustrator and Photoshop. I specialize in creating FMCG packaging designs with strong shelf appeal clear brand communication and production-ready artwork. I look forward to creating a distinctive Luma pack design that builds a memorable brand presence. Regards, James A.
₹10,000 INR in 1 day
0.0
0.0

Hello, I would love to design the packaging for Luma. After reading your brief, I understand that you're looking for a detergent package that feels modern, premium, fresh, and optimistic—something that stands out from traditional Indian detergent brands while still being instantly recognizable as a laundry product. Here's what I will deliver: A clean, premium packaging design with Peacock Teal as the signature color Large, eye-catching Luma logo placement Fresh white clothes on a clothesline as the main visual Elegant floral accents and soft sunlight effects A stylish illustrated young Rajasthan woman as the brand mascot Premium stitched-label style benefit panels Print-ready, high-resolution files (AI, PSD, PDF, PNG, or any format required) I have experience creating professional branding and packaging designs using Adobe Illustrator and Photoshop, and I pay close attention to color, layout, and print quality. I'm also happy to make revisions until the design perfectly matches your vision. I would be excited to bring the Luma brand to life.
₹7,000 INR in 7 days
0.0
0.0

India
Member since Apr 6, 2018
₹1500-12500 INR
₹600-1500 INR
$30-250 USD
₹1500-12500 INR
$250-750 USD
$30-250 AUD
$150 USD
₹600-1500 INR
$750-1500 AUD
₹1500-12500 INR
$30-250 USD
$250 USD
$10-30 AUD
₹3000-5000 INR
₹1500-12500 INR
€150 EUR
$30-250 USD
$250-750 USD
₹1500-12500 INR
₹600-1500 INR
$250-750 USD