Undergraduate Level Essay - Business Strategy Assessed Coursework
DEADLINE: 2 MAR 2011
According to Markides (1999:6) “Behind every successful company there is a superior strategy however there is little agreement on what strategy is, or how to develop a good one”. Critically analyse this statement with reference to the many different definitions of strategy provided by this module.
Your chosen essay should demonstrate a critical understanding of the topic and draw on your lecture notes for this topic, the appropriate chapters in the course textbook together with relevant texts from the list of additional readings on business strategy given in the course handbook. In addition you will be expected to identify and use other relevant academic texts. The coursework requirements for your essay are as follows:
• It must be no more than 2,500 words
• It should include a title page
Please note that plagiarism is unacceptable. The source of all material must be clearly cited, Harvard referencing.
The reading materials will be given in PDF.