Research and write a 10,000 word literature review to POST GRADUATE standards on the topic of 'is online marketing more effective for organisations today'(Comaparing the benefits online marketing have over traditinal marketing) .This essay must cover the role of marketing for both organisations and customers, its evolution and the impact of the internet on marketing. Comparisons between online and traditional marketing should also be made in terms of cost, capability, communication, control, customer service and competitive [url removed, login to view] should also explore how the internet has changed ways in which organizations manage, monitor and measure marketing promotions. Some examples should also be covered. Numerous references must be provided.
Have in mind when writing that the aim of this research is to:
Gain an understanding of how the emergence of the internet has changed marketing.
Determine which method is more effective for organisations today.
Writers with a Masters degree or Phd will have high priority.
You must have a high standard of academic english skills (no grammatical errors) and the necessary skills to conduct formal research, write and edit. Plagiarism is not tolerated, writing must be 100% original and properly cited in Havard style.
A high standard is expected. Project must be completed within 12 days of acceptance.