Goal: This assignment is intended to sharpen your perception and recognition of innovation opportunity.
Guidance: In this assignment, students will select a specific business and analyze its potential innovation opportunities. Students may select a business or organization of their own choosing to analyze for this assignment. Your paper should be structured around the opportunity categories (from Drucker and others) described in class lectures and other resources from the innovation literature.
Requirement: Scope of this assignment is expected to be 4-5 single-spaced pages, including references.
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