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Individual assignment (50%)

a) Intended Learning Outcomes assessed:

- formulate, implement and evaluate global firm strategy by applying

strategic knowledge relevant in complex situations

- assess the limits and opportunities for globalization in different

industries

- evaluate business and functional level strategies and their implications

for building (or losing) competitive advantage

- judge and reflect on current and future trends, including knowledge

management, alliances and networks, and sustainable business practices

- hypothesize different courses of action that they could have taken in a

self-reflective manner and devise future action

b) Description of assignment

- Students will be provided with a ‘one pager’ description/cases of

companies facing strategic challenges in 2014 (there will be 5 different

cases, each student is assigned one case by Module Leader)

- Students are asked to describe in 2,500 words their views on the

potential strategic options

- Based on concepts learned in the module students are asked to

recommend these companies an optimal strategy is going forward

c) Format and timing

- max. 2,500 words long in academic format with proper Harvard-style

referencing

- 12pt font, 2 cm margins, page numbers at bottom right corner

- All assignments should be prepared in Word

Evner: Research Writing

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