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Academic Writing

Investigate an airline of your choice and explain its strategy towards the air passenger market. Bearing in mind the ideas of Professor, does the airline possess any sustainable competitive advantages ? What appears to be the airline’s approach towards targeting different segments of air passenger demand ? How can its strategy be analysed using the ‘four P’s’ of marketing ? How successful do you think the airline will be over the next 5-10 years ? Give the reasons why you have arrived at these views.

Færdigheder: Research Writing

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