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Academic Writing - Toursim Essay

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Choosing a Topic / Organisation

The assignment has been designed to allow you to choose an organisation within the tourism and hospitality industry and not be restricted to any one specific area. You may be interested in travel, tourism and/or hospitality, so the range of organisations can vary from tourism boards, tour operators, travel agents, transport (including air, sea, road and rail) to hoteliers, restaurateurs, conference centres, event management organisations or other businesses (large or small) related to tourism and hospitality.

Candidates are required to produce a 5000 word report that should cover the following:

Candidates should use appropriate theories, models and concepts to analyse and evaluate the above issues.

Identify what makes excellent customer care for a range of customer types, including effective communication, dealing with unexpected situations and constructively resolving customer problems.

Be able to discuss the importance of teamwork in the context of managing customer relations.

Be able to discuss the marketing process in the tourism and hospitality industry.

Understand the nature of purchasing decisions, and be able to discuss the principles of effective customer relationship management in this context.

Be able to discuss legislation governing the customer interface.

Candidates should then recommend activities available to increase the effectiveness of the selected organisation’s operational activities. All recommendations should be justified drawing on the analysis they have carried out.

The secondary research undertaken should be appended to this assignment. All theories, concepts, models and industry examples must be appropriately referenced using the Harvard System style.

The assignment is designed to cover all learning outcomes and assessment criteria of the unit and help you obtain a clear understanding of the subject in the tourism and hospitality industry, via the research, reading and relevant work experience (if applicable) undertaken during your studies

Færdigheder: Research Writing

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