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Strategic Management

Strategic management is examined in terms of contents, process and context. The subject covers issues of internal and external environment analysis and associates them with the notion of competitive advantage. Strategy is defined at three levels: corporate, business and functional, nonetheless, it is thoroughly discussed at the business and functional level only. The roles and responsibilities of managers involved in the decision making process are also highlighted.

MAIN REFERENCE

• David, R., Strategic Management: Concepts and Cases. New Jersey: Prentice Hall

ADDITIONAL REFERENCES

• Wheelen, T., and Hunger, D. Strategic Management and Business Policy. New Jersey : Prentice Hall.

• Thompson, Jr., and Strickland III, A. Strategic Management: Concepts and Cases, McGraw Hill.

Færdigheder: Engelsk(UK), Research Writing

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