Facebook & Instagram Ads Management

@rajatpathani

Hey there, Scaling e-commerce revenue on Facebook and Instagram requires structured full-funnel campaign architecture, disciplined creative split-testing, and daily optimization to drive down CPA while maximizing ROAS. I specialize in taking full ownership of Meta Ads Manager to turn ad spend into profitable sales. E-Commerce Paid Acquisition Roadmap: • Tracking & Campaign Architecture: Audit Meta Pixel and Conversions API (CAPI) events to ensure precise purchase attribution before launching structured prospecting and retargeting funnels. • Creative A/B Testing Engine: Continuously test visual formats (carousel, UGC video, static hooks) and ad copy variants against broad, interest, and Lookalike audiences to combat ad fatigue. • Daily Optimization & Budget Pacing: Reallocate daily ad spend in real time toward winning ad sets to lower CPA and scale high-ROAS creatives confidently. • Actionable Weekly Reporting: Deliver clean weekly summaries detailing spend, CAC/CPA, ROAS, and clear data-backed recommendations for the upcoming sprint. Start Date & Capacity: I have full immediate availability and can start auditing your account within 24 hours. Let's connect so I can share recent e-commerce dashboard results and build our scale strategy! Best regards, Rajat Pathania

@Dushtbalak

Hi, I’d be a strong fit for this project with 7+ years of experience managing Meta Ads for e-commerce and conversion-focused brands. My approach is centred on building campaigns around profitable customer acquisition, not simply increasing traffic or engagement. I can take ownership of the complete Meta workflow, including campaign structure, audience research and segmentation, Pixel/event tracking, copywriting, creative direction, retargeting, budget allocation, and systematic A/B testing. I’ll test different hooks, creatives, audiences, placements, and offers to identify the combinations producing the strongest conversion performance. Once campaigns are live, I’ll monitor performance closely, analyse CPA, ROAS, CTR, CPC, conversion rate and purchase volume, and make data-driven adjustments to budgets, targeting and creatives. Weekly reports will clearly show spend, clicks, conversions, campaign-level performance, key learnings, and recommended next actions. I understand the requirement for proven examples. I can provide relevant e-commerce Meta Ads case studies, screenshots, and campaign examples for review rather than making unverified performance claims. I’m available to start immediately and can dedicate consistent bandwidth to daily monitoring and optimisation. My capacity can be aligned with your campaign spend and scaling requirements.