Need to write a project on UK Macdonald hotel and resort.
1) Identify and critically evaluate your organisation’s business level generic strategies.
2) Propose a number of different directions of strategic development which might be appropriate for the organisation and suggest methods for adopting each direction.
3) Evaluate the strategic factors facing the company and use them to rank the suitability of the different options identified in 2) above and choose one option only and evaluate it further using published criteria.
4) Identify and evaluate the key issues for implementation of the strategy option you evaluated in the most detail in 3) above addressing the organisation’s resources, reputation and experience.
1500- 2000 words
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