Business strategy

For Marriott

1) Identify and critically evaluate your organisation’s business level generic strategies.

2) Propose a number of different directions of strategic development which might be appropriate

for the organisation and suggest methods for adopting each direction.

3) Evaluate the strategic factors facing the company and use them to rank the suitability of the

different options identified in 2) above and choose one option only and evaluate it further using

published criteria.

4) Identify and evaluate the key issues for implementation of the strategy option you evaluated in

the most detail in 3) above addressing the organisation’s resources, reputation and experience.

Evner: Rapport Skrivning, Research Writing

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