Launching a new software product. Need a PR roadshow charter plan drafted that includes scope, objectives, deliverables, and stakeholders of a project, and delineates roles and responsibilities of each member of the project team. Most important part should include estimated costs associated.
Purpose: TechnologyAreUs is launching a new software called, Brite. They want to host a series of smaller-scale roadshow-style events as a way to promote the new software, Brite, and target high-quality potential or existing customers. Roadshow events give TechnologyAreUs the opportunity to engage in-person with the accounts they care about the most, and hosting an event in or near the prospect’s city increases the likelihood that clients will actually attend.
6-8 USA city roadshow in a 6 month timeline starting January 2018.
4 staff members will fly from Montreal, Canada to those 6-8 USA cities.
Please connect for future questions. Need to complete by June 21st.